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Old 26-08-2006, 10:43:41 AM     #1 (permalink)

 
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Namedrive Revenue Query

Every day I have one domain that receives 50 or clicks per day and mid way through the day Namedrive reports and average ppc of around $0.10 which equates to arounf $5 revenue and this is reported in Namedrive, however when I look at the same day a couple of days later the clicks are still 50 but the ppc has been reduced to $0.01 and revenue also drops to about $0.50c. This happens EVERY day. Can someone explain why?

An example is
Thu, Aug 24th, 2006 (snapshot taken half way through the day)
Revenue Views Clicks CTR Avg PPC
US$ 2.26 1140 24 % 2.11 US$ 0.09
yet when I look at it now..
Thu, Aug 24th, 2006
US$ 0.92 2150 58 % 2.70 US$ 0.02

PPc changed from 0.09 to 0.02 and revenue dropped accordingly.

Total figures currently displayed for complete day of yesterday are;

Date Revenue Views Clicks CTR Avg PPC
Fri, Aug 25th, 2006 US$ 4.32 2074 43 % 2.07 US$ 0.10

If this follows the pattern over last month this will reduce to about $0.40c revenue by tomorrow. ]

Is it me, is is namedrive? whats going on?

I must say that I've tried a few parking co's and prefer Namedrive over all of them, however a consistent 50 clicks per day (which is only a 2% CTR) should return me more than $0.50c a day surely?

I'd give SEDO pro a go but don't quite meet their requirements

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Old 26-08-2006, 10:57:04 AM     #2 (permalink)

 
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The initial 0.10 per click is not the real PPC value. Each night they get an actual figure through an update from the ad provider (google et al) and then update the system.

I would try looking for different keywords if I were you - 0.01c is not good

Jee
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Old 26-08-2006, 11:15:24 AM     #3 (permalink)

 
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Quote:
Originally Posted by Jeewhizz
The initial 0.10 per click is not the real PPC value. Each night they get an actual figure through an update from the ad provider (google et al) and then update the system.

I would try looking for different keywords if I were you - 0.01c is not good

Jee

Thanks for that, at least I know it working as it should rather as I thought it should. I've tried a few keywords and had one that was not domain name related which paid more but fewer clicks so gone back to domain related ones which give me more clicks but only at $0.01c..

I've heard that finance related keywords pay well, do you think it is worth having a finance related keyword on a domain not in slightest related to finace in the hope that I get 1 click out of 2000 views as I guess this would be more revenue? than 50 clicks at $0.01c.

What do people normally do keep to domain related keywords (guess helps google ranking for search) or just go for high value keywords? I just feel I must be missing out on an opportunity here for 2000 views per day which is greater than most of my others put together !

Thanks for clarifying
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Old 26-08-2006, 11:19:50 AM     #4 (permalink)

 
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If you have a google adwords account youre best bet is to use the keyword tool to find the highest paying keywords, that will give you a good idea of what keyword to use. Using non related keywords such as finance related will get you a slapped wrist from Ed!

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Old 26-08-2006, 11:50:11 AM     #5 (permalink)

 
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Quote:
Originally Posted by grantw
If you have a google adwords account youre best bet is to use the keyword tool to find the highest paying keywords, that will give you a good idea of what keyword to use. Using non related keywords such as finance related will get you a slapped wrist from Ed!

Grant
Thanks, I do have an adwords account good advice.
I don't fancy a slapped wrist from Ed, didn't realise that wasn't the done thing. I don't do it anyway was just thinking about best way of increasing revenue from one domain.

Dave
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Old 26-08-2006, 01:14:38 PM     #6 (permalink)
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Hi Dave,

Didn't you get my PM on this yesterday? Hmm. I did send one

The problem here is that the keyword you have entered is only priced at $0.13 cents a click for the top ad with Google. If someone clicks an ad further down the page, then the PPC is going to be even lower. By all means, changing the keyword is the solution to this and there are no slapped wrists involved as long as you choose something higher-paying which is at the same time related to the topic, then it should improve the performance.
I love this tool. You can sort by "cost and ad position estimates" and then select "keyword popularity". That way you can see the top-paying keywords searched by how popular they are.
https://adwords.google.co.uk/select/...?defaultView=3

Hope this helps.

Ed
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Old 26-08-2006, 01:21:59 PM     #7 (permalink)

 
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Never realised you could use that tool without an adwords account, you learn something new............

Grant
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Old 26-08-2006, 01:34:50 PM     #8 (permalink)
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Thanks for sharing the link ED
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Old 26-08-2006, 03:54:26 PM     #9 (permalink)

 
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Quote:
Originally Posted by NameDriver
Hi Dave,

Didn't you get my PM on this yesterday? Hmm. I did send one [/url]

Ed
Nope still haven't got the PM nor email telling me I have one, hence the post here.

Thanks for explanation and link though.

The is one other question this raises, can you set up a keyword phrase consisting of 2 or more words, when I try this it seems to only use just the first word, does it need to be in quotes or words separated by delimiter etc?

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Last edited by redbird; 26-08-2006 at 04:07:16 PM.
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Old 02-09-2006, 11:39:31 AM     #10 (permalink)

 
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Ed

Can you answer this. Is it possible to use a keyphrase of 2 words?
If so how do I do this as it seems to just use the first word

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