google adwords keyword tool

mikeylondon · 02-12-2008, 12:04:20 PM

Hi

Not sure I get what's going on when I switch between 'broad' and 'exact' within the google adwords keyword tool.

When i choose a set of keywords i get a different figure for the exact same words when changing between the two.

Cheers,

Mike

ratboy · 02-12-2008, 12:08:13 PM

Broad: "visit" = "visit london" "visit new york" etc
Exact: "visit" = "visit"

i.e. it is the exact number of times that keyword has been searched on it's own, and I think if there are two words then in that order, but I might be wrong there.

mikeylondon · 02-12-2008, 01:43:15 PM

Thanks Ratboy for your answer

Not sure I 100% understand though. To use your keyword example "visit London"

On those two key words;

'Broad' result says searched 40,500

'Exact' result says searched 18,100

Does anyone know the logic or reasoning behind the two different figures and what they really mean? Are both wrong? Is one right?

Cheers

stevebrowne · 02-12-2008, 06:31:28 PM

I understood it to mean

People searched 18,100 times for: visit london

People searched 40,500 times for :
best way to visit london
I want to visit london
are you going to visit london
visit london for a chance to win
etc.

02-12-2008, 12:04:20 PM	#1 (permalink)
mikeylondon Junior Member Join Date: Nov 2008 Posts: 24 No Classified Ratings Domain Trader Rating: (0% / 0)	google adwords keyword tool - Broad V Exact Hi Not sure I get what's going on when I switch between 'broad' and 'exact' within the google adwords keyword tool. When i choose a set of keywords i get a different figure for the exact same words when changing between the two. Cheers, Mike

02-12-2008, 12:08:13 PM	#2 (permalink)
ratboy Join Date: Sep 2005 Posts: 2,205 No Classified Ratings Domain Trader Rating: (100% / 51)	Broad: "visit" = "visit london" "visit new york" etc Exact: "visit" = "visit" i.e. it is the exact number of times that keyword has been searched on it's own, and I think if there are two words then in that order, but I might be wrong there. __________________ I run Top Search Ltd Last edited by ratboy; 02-12-2008 at 12:36:37 PM.

02-12-2008, 06:31:28 PM	#4 (permalink)
stevebrowne Join Date: May 2007 Posts: 853 No Classified Ratings Domain Trader Rating: (100% / 5)	I understood it to mean People searched 18,100 times for: visit london People searched 40,500 times for : best way to visit london I want to visit london are you going to visit london visit london for a chance to win etc. __________________ Guarantor Mortgage \| Instant Digital Cameras \| SDXC Cards

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Domain Name Community	Replies	Last Post
Workings of the Google keyword tool	Systreg	New Domainers	8	21-10-2008 05:20:16 PM
Google Sitemaps For SEO	admin	Search Engine Optimisation	5	19-11-2005 01:30:37 PM

02-12-2008, 01:43:15 PM	#3 (permalink)
mikeylondon Junior Member Join Date: Nov 2008 Posts: 24 No Classified Ratings Domain Trader Rating: (0% / 0)	Thanks Ratboy for your answer Not sure I 100% understand though. To use your keyword example "visit London" On those two key words; 'Broad' result says searched 40,500 'Exact' result says searched 18,100 Does anyone know the logic or reasoning behind the two different figures and what they really mean? Are both wrong? Is one right? Cheers