wakeywakey

OK, I noticed that cheap-loans.co.uk | Information and links for cheap-loans was sold for £950 recently.
The CPC for this was £9.81
Does this mean that an advertiser will pay £9.81 to have their advert on your site?
Even if the site isn't well made or ranked?
No, I must be confused again as that can't be right?
Or is it £9.81 for every referral from your site?

woopwoop

I really like worldtravel.co.uk -

It's a gerenic phrase, but very catchy (because we've heard it so many times in our life), and the travel market is big business.

I used to work at an expo called 'world travel market' where all the companies involved in travel (not just hotels and airlines) would exhibit. Now I'm not sure what the expos domain was, but we would refer to the event as 'world travel'.

With hundreds if not over a thousand individual exhibitors at the event, worldtravel.co.uk will definitely have an appeal. And that's just to that group. There will be many other groups around the world with an interest in such a name. I really think it sold too cheaply...

But I can see it's really knowing markets to know which are decent domains that are popular - even without G's keyword tool (accuracy unknown)

There are lots of domains that I've passed up only to regret it when they sell for much higher than I had the chance to buy them at.

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newguy

Yes, as stated I do think for the purposes of creating a site around that theme, it is very suitable (and memorable). It's an instance where the number of 'exacts' don't really matter as such, as long as effort is put into creating a worthwhile service (good point about the possible inaccuracies too).

When you think of the mind boggling sales of certain cruise themed domain names, effectively that can be catered for under the umbrella of world travel, so while not being quite as specific, it does make the sale price of worldtravel.co.uk seem like a bit of a steal.

It all depends who the buyer is I guess, and what they bring to the table. Many a time we see an astoundingly good domain name worth £100,000+ with next to no imagination or funds put into actually realising the potential.

wakeywakey

Any views on this guys?

newguy

I'm under the impression that it mean that is the cost to the advertiser, so that kind of amount would be paid to google. As a website publisher, you'd earn a percentage of that amount. The percentage will differ depending on click through rate and so on..

deanmain

Hi
Can any one tell me if there is a masive difference in value of domain name if the usual order of a term or expression is reversed....For Example

I own patterns knitting.co.uk

I have checked Google and it lists the broad term patterns knitting & knitting Patterns as the same ammount......about 1/2 million Local and 1 million Worldwide

Is this right or does it have a big diffference

Systreg

@ Deanmain, forget about using the broad match, that means nothing, when you use broad it take all searches where the words pattern and knitting have been used in a search, not just as a 2 word phrase, so someone might have typed in "patterns required for my home knitting course", so it takes your 2 keywords from that search phrase and uses it as a broad result.

You need to set the keyword tool to "exact" when using it, in which case it gives these results for UK searches of that 2 word phrase:

[patterns knitting] = £0.17 - 390 exacts

deanmain

cheers for the reply...................so I have made a school boy error in buying then..DOH!!!

deanmain

Ok Ive just tried it under exact and it makes a big difference...could you tell me what a good or minumum local search figure would be ..to make name worth looking at ..is there a rough rule of thumb.

Many thanks

deanmain

Is a domain name matching a local search term with an average of 1000/month and a EST AVE CPC of £2.30...a good start for a mini site???

Any advice appreciated.