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wakeywakey

Hi Guys,

My first post so please be gentle with me.

I've been doing some research but I have loads of questions, so I hope you won't get fed up of me, but it's fasinating!
However, I get confused with all the figures quoted on what makes a good site and what doesn't.
For example, if you go to Flippa.com and click on "most active listings"-top of the list is www.vegtablegardeners.com.
Now this has a latest bid of $2600 yet is only No8 in google rankings
It does have a minimum monthly income of $110 so I guess part of it's appeal, is the fact that it is already set up.

But on viewing Google keywords Tool the keyword title only gets 73 exact searches for the key word. Even taking thats it's winter now, how does that few searches give a $110 per month?

Also, how does one know what ones site is worth?

newguy

In my view, the value of domain names can be quite subjective. Of course there are names which we effectively know command a high value, but there are others that may appeal to to people for any number of reasons. How many exact searches a term gets may not always be your primary consideration at all times. Of course it also pays to consider that .COM's tend to command a higher value too. It may be the those bidding are differently involved in this area, or the bidders may perseive the name has a certain value of potential. Some people may be in a better positon to add value to a domain/brand/idea/site than others.

stevebrowne

Some people buy entirely on the exact search number without any thought as to what else would be possible. Exact searches are just one metric to include in your valuation.

One example as to why not: Myself and others have a number of 3d tv related domains. Current search volume is extremly low. Does that mean that the domains have no value?

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newguy

Exactly. In some cases there is anticipation of future based on the assumption that an area will become more mainstream. I have lots of 3D domain names and am hoping that the momentum continues to gain pace. Of course it's a gamble, but the outlay is very low, so it's worth the risk in my view.

Google Trends: 3dtv

wakeywakey

OK, what about sites that aren't already established?

I noticed that www.worldtravel.co.uk was sold recently for £560

Yet this is just a domain.
It's keyword gets 2,400 local searches per month (well, for December)
So isn't the person that bought the site just using exact seaches to help him decide the price?

I have a domain, whos keyword gets 8,100 exact searches, does this mean it could be worth 2 or 3 times the amount?
Should I build a site and try and get it established or just sell the domain for a nice profit?

newguy

I don't feel that it's an exact science. Peoples motives for buying cannot be known, and may range from clever to misguided. Worldtravel.co.uk may not sound like a great name to some, and may not have an amazing number of type ins, but it's quite a descriptive name, so if someone intends to create a site around that theme, then it could be the name for them.

I don't think it automatically follows that a name with more exact results that it's worth 3 times more, because it assumes that the site you're placing it up against has a set worth. Of course if, for instance a domain has 30,000 exacts and as $10 per click, we can expect it to has a certain range of worth, but aside from a core of predictable sales, I have seen many domains I consider to be dire sell for a decent amount, and some I consider to be valuable receive little interest. It may be that the value or angle I see in a name does not match up to that of others, and vice versa.

wakeywakey

Hi newguy, when you say "$10 per click" what do you mean?

newguy

The 'estimated average cost per click (CPC)' on the drop down menu here:
https://adwords.google.co.uk/select/KeywordToolExternal

wakeywakey

so does cpc have an impact on just a domain name then?

If so how?

newguy

CPC is the average cost for the advertiser for the particular keywords in question. It's related to the term rather than the domain name, though of course the thinking is that if you have a domain name 'securedloans.co.uk' for seo purposes it should be easier to rank well with it, and as a site publisher (rather than an advertiser) you'd stand a greater chance of reaping the rewards of profiting from a keyphrase that has quite some value attibuted to it. You could expect some direct type ins into the address bar too.