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I get most my sales of websites and clients in person at trade shows and shops these days. Previously had a lot of luck with a very nice letter. I used a nice quality off white paper, matching envelope, printed with a nice crisp typeface on a good printer. I actually bought a lexmark printer just for this job as they have one of the best print quality for text IMO. I found a run of the mill looking letter goes in with the rest but a well crafted letter looks important and gets treated as such. I did post a while ago the exact paper I used. Its also worth spending time constructing your letter so as not to repeat yourself, give them the facts, and the hard sell without it looking like it.
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