Great domain, would have suited my requirements perfectly, and would have paid much more, but the trademarks within my intended sector put me off sadly.
Having already reached £400+ with few days to go I thought this might go quite a bit higher than £470. Never try to second-guess DL auctions!
I suspect the somewhat early auction ending time of 11:05am might have played a part in the fairly low sale price. I wouldn't be surprised if a lot of domainers are barely out their beds by this time