Understanding of the .uk brand

tifosi · 16-03-2012, 10:57:52 AM

I had an enquiry for a decent generic domain recently. The negotiations boiled down to a mid-xxx value I was happy with.

Then all went a bit silent their end. I chased it a final time and got the message back that they had registered the .uk.com domain instead and were happy with that. They are going to rebrand with that instead of investing in the universally recognised .uk

How do you get the message across to these kinds of businesses who seem hellbent on hamstringing themselves? With this one I get the impression some time down the line they may realise by which time it will be too late.

foz · 16-03-2012, 11:06:52 AM

Should be to your benefit in the long term, traffic, confusion etc (if the domain was registered exactly).

websaway · 16-03-2012, 11:12:23 AM

Quote:

Originally Posted by tifosi

I had an enquiry for a decent generic domain recently. The negotiations boiled down to a mid-xxx value I was happy with.

Then all went a bit silent their end. I chased it a final time and got the message back that they had registered the .uk.com domain instead and were happy with that. They are going to rebrand with that instead of investing in the universally recognised .uk

How do you get the message across to these kinds of businesses who seem hellbent on hamstringing themselves? With this one I get the impression some time down the line they may realise by which time it will be too late.

Have they registered the UK dot com exact version ?

tifosi · 16-03-2012, 11:17:38 AM

Yes its an exact domain not a typo (which I don't do). It's a multi-use generic but also the name of their (fairly successful) business.

No doubt I will be getting some additional traffic especially if they rebrand with the uk.com domain.

They just don't get it. The price of the domain is peanuts compared to their turnover. Just get the impression they expected it to be free to reg which it hasn't been since pre-2000.

Got a phone call a couple of days ago about another which was another premium common generic which the guy expected to pay the same as he would to register a ftr domain.

Getting the message across to business sector & personals alike who are increasingly reliant on the internet is getting increasingly frustrating!

tifosi · 16-03-2012, 11:20:06 AM

Quote:

Originally Posted by websaway

Have they registered the UK dot com exact version ?

Yes, i have the .co.uk which they enquired about. They instead registrered the ftr .uk.com.

foz · 16-03-2012, 11:24:26 AM

It will get worst with the new gTLD's arriving, every Registrar under the sun will be pushing that crap.

MCNM · 16-03-2012, 11:27:36 AM

They or there competitors will come back to you guaranteed.

websaway · 16-03-2012, 11:37:59 AM

Quote:

Originally Posted by foz

It will get worst with the new gTLD's arriving, every Registrar under the sun will be pushing that crap.

worse or better. Could be that the more you dilute, the stronger the core brand becomes. Don't forget this is not a stagnant industry, growth over the next 20 years will continue to be huge and how important is that address bar, you want to talk to a shoe manufacturer in japan about a large order you need, go straight to shoemanufacturer.jp A lot of domains when the dust settles will find logical destinations, you'll rate a company by it's domain name. It'll take time though.

Sean · 16-03-2012, 11:45:04 AM

Many/most on this forum have what borders on an obsession with domain names and live and breathe the internet. Outside of this small circle is a different story, most other people I meet couldn't give a shit about domains and glaze over if I talk about them so perhaps the truth is somewhere in the middle?

We set our prices and people will either pay or they won't, who knows who's right but for sure asking ourselves that question is only going to get us the answer we want to hear rather than the truth.

foz · 16-03-2012, 11:48:46 AM

Quote:

Originally Posted by websaway

worse or better. Could be that the more you dilute, the stronger the core brand becomes. Don't forget this is not a stagnant industry, growth over the next 20 years will continue to be huge and how important is that address bar, you want to talk to a shoe manufacturer in japan about a large order you need, go straight to shoemanufacturer.jp A lot of domains when the dust settles will find logical destinations, you'll rate a company by it's domain name. It'll take time though.

The naive will be lead astray.

The ones who know which way is up will stick with .com and ccTLD's.

A few gTLD's may get traction, but out of the possible number of applications it will be a small percentage.

16-03-2012, 10:57:52 AM	#1 (permalink)
tifosi Join Date: Oct 2004 Location: Lancashire Posts: 2,507 No Classified Ratings Domain Trader Rating: (100% / 16)	Understanding of the .uk brand I had an enquiry for a decent generic domain recently. The negotiations boiled down to a mid-xxx value I was happy with. Then all went a bit silent their end. I chased it a final time and got the message back that they had registered the .uk.com domain instead and were happy with that. They are going to rebrand with that instead of investing in the universally recognised .uk How do you get the message across to these kinds of businesses who seem hellbent on hamstringing themselves? With this one I get the impression some time down the line they may realise by which time it will be too late.

16-03-2012, 11:27:36 AM	#7 (permalink)
MCNM Join Date: Jun 2007 Location: Chester, England Posts: 1,281 No Classified Ratings Domain Trader Rating: (100% / 41)	They or there competitors will come back to you guaranteed. __________________ Follow Me: @MCNMcouk

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16-03-2012, 11:06:52 AM	#2 (permalink)
foz Join Date: Oct 2006 Location: NZ Posts: 2,242 No Classified Ratings Domain Trader Rating: (100% / 22)	Should be to your benefit in the long term, traffic, confusion etc (if the domain was registered exactly).

16-03-2012, 11:17:38 AM	#4 (permalink)
tifosi Join Date: Oct 2004 Location: Lancashire Posts: 2,507 No Classified Ratings Domain Trader Rating: (100% / 16)	Yes its an exact domain not a typo (which I don't do). It's a multi-use generic but also the name of their (fairly successful) business. No doubt I will be getting some additional traffic especially if they rebrand with the uk.com domain. They just don't get it. The price of the domain is peanuts compared to their turnover. Just get the impression they expected it to be free to reg which it hasn't been since pre-2000. Got a phone call a couple of days ago about another which was another premium common generic which the guy expected to pay the same as he would to register a ftr domain. Getting the message across to business sector & personals alike who are increasingly reliant on the internet is getting increasingly frustrating!

16-03-2012, 11:24:26 AM	#6 (permalink)
foz Join Date: Oct 2006 Location: NZ Posts: 2,242 No Classified Ratings Domain Trader Rating: (100% / 22)	It will get worst with the new gTLD's arriving, every Registrar under the sun will be pushing that crap.

16-03-2012, 11:45:04 AM	#9 (permalink)
Sean Join Date: Aug 2004 Location: Sweden Posts: 1,685 No Classified Ratings Domain Trader Rating: (100% / 51)	Many/most on this forum have what borders on an obsession with domain names and live and breathe the internet. Outside of this small circle is a different story, most other people I meet couldn't give a shit about domains and glaze over if I talk about them so perhaps the truth is somewhere in the middle? We set our prices and people will either pay or they won't, who knows who's right but for sure asking ourselves that question is only going to get us the answer we want to hear rather than the truth.