Names4sale

I'd like to discuss the following ideas if anyone is interested. Not saying they are good though.

When selling a domain, I believe the idea is to create targeted traffic to a the domain. Targeted traffic in this context meaning people who might be interested in buying that domain. At the same time, convincing those potential buyers that a domain has a value.

With this in mind. If the domain is reasonably good/niche to begin with, and has type in traffic, offering reciprocal links and creating a controlled links page might be beneficial.

The benefit of this could be:

1. Potential buyers want a link, and one can get contact details from them. They might buy later on.

2. The more inbound targeted links, the higher the profile within the industry of the domain. Possibly a higher page rank, and possibly a higher price later on.

3. If there are several competitors wanting/having links, it is in their interest to monitor the progress of this site.

If the site increases in traffic, perhaps adding a forum will attract further potential buyers.

Registering the site with Affiliate Program Schemes will also tell the right people that the domain exists.

I have, as an example, a lot of Nanotechnology names for sale: http://www.names4sale.co.uk/domains/nano.htm If I cultured a Nanotechnology links page and forum, I might attract more and more suitable buyers.

Downside: You might not be able to promote the Domain/Site as being for sale initially, but you could always use a similar domain to start with. But by growing the community around a domain, in a generic way, it might add value and attract the right buyer. No doubt a lot more downsides, as said, I’d be interested in knowing if anyone has similar ideas in action. I suppose it’s basically the same as selling a site, as opposed to selling a domain.

Thanks,
Names4sale

Names4sale

Having looked through that post, I thought it best to mention that the idea is to attract a GOOD buyer, as opposed to any old buyer. If you think the domain is work 5K but you're only getting 500 quid offers, it might be a way to convince people over time that the domain is a good investment. At the end of the day, that is the essence of domain name speculation. One buys as an investment in the hope that one day they will be worth something.

charlie

personally i think there must be a distinct line you cross when you start to develop a name.

A good generic will always be worth something to someone that why tagnames and nokta etc will do well from there catches. The rest of us dredging around for the odd two word jem would be best to develop a site and sell that SITE rather than that DOMAIN.

If you develop a domain you give it an identity and content which could put potential buyers off?

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Names4sale

Good point the identity could put a buyer off if it was not generic. I've been working on an ecards site, currently down, the domain "ecards.co.uk" could be used for other things as well as standard ecards.