onlinecasino.co.uk and horseracing.co.uk

julian · 02-07-2009, 01:42:30 PM

kass - you missed my points, but now I know what a generic domain is at last!!

kass - now I know what a brandable (spits) domain is

kass - now i know how to use companies house - wow!

kass - now i know my own name at last!

kass - thanks for teaching me to suck eggs

Quote:

Originally Posted by kass

Juilian startups with a generic domain names is rare and speaks volumes in terms of credibility, memorability and lifetime of type-in traffic.

Just look at travelzoo.com payed $1.8m for fly.com and yellowpages.com payed $3.8m for yp.com its all about making it easier for the end user to remember and type.

Juilian random brandable domains are all well and good, but they require massive investment and time to make them work with a generic address is rare and speaks volumes in terms of credibility, memorability and lifetime of type-in traffic.

Juilian you be very surprised in how being no1 for your keyword then no3 makes a differences in your income/traffic.

Juilian the only way you can find out if they making any real money is wait in till they do their accounts and then pay £1 on companieshouse.gov.uk and see in black and white their profit and loss records, thats if they are a ltd company.

kass · 02-07-2009, 02:40:00 PM

You are very welcome julian

Quote:

Originally Posted by julian

kass - you missed my points, but now I know what a generic domain is at last!!

kass - now I know what a brandable (spits) domain is

kass - now i know how to use companies house - wow!

kass - now i know my own name at last!

kass - thanks for teaching me to suck eggs

pooey8 · 03-07-2009, 01:58:26 AM

good sales

- probably about right for the names on their own.

You should have developed them, wouldn’t have been too hard to put up some affiliate links. Can see why you sold considering the other developments you have

Hopefully I can flip my two casino sites in the future - OnlineCasinos.co.uk / CasinosOnline.co.uk

Quote:

Originally Posted by James

Just sold (on Sedo):

horseracing.co.uk £100k
onlinecasino.co.uk £100k

James · 03-07-2009, 03:32:29 PM

Yes, as I've mentioned before, motivation to sell was very high. I have a lot of experience in the online gambling industry, and I set up (and still run) some quite well-known UK sites in this vertical.

As undeveloped domain names, I think the price was pretty good, however Kass seems to (sort of) understand how valuable the online gaming market can be. Knowing the buyer, I am sure they will be able to monetise them at £xx,xxx per month in a relatively short space of time without too much trouble. That is fine by me.

Julian, I'd agree with you that "online casino" is the more obvious commercial term and will probably turn out to be the first to see ROI. "horse racing" is less obvious, and could be an information term, but it is still highly commercial from what I know.

There was so much more to consider here than the sales price alone. I apply some highly abstract and (some might say) overly theoretical criteria to the decision making process. If I was to explain the way I evaluate these things metaphysically, there's a good chance you'd think I was utterly mad.

For me, ultimately this deal was about freeing restrictions just as much as it was about £200k for two domain names.

accelerator · 03-07-2009, 04:06:26 PM

Quote:

Originally Posted by James

There was so much more to consider here than the sales price alone. I apply some highly abstract and (some might say) overly theoretical criteria to the decision making process. If I was to explain the way I evaluate these things metaphysically, there's a good chance you'd think I was utterly mad.

This now has me intrigued.

Rgds

GeoMal · 07-07-2009, 12:29:04 PM

Quote:

Originally Posted by kass

Juilian the only way you can find out if they making any real money is wait in till they do their accounts and then pay £1 on companieshouse.gov.uk and see in black and white their profit and loss records, thats if they are a ltd company.

A small ltd company (TO < £5.6MM) only has to provide abbreviated accounts, which is basically an abbreviated balance sheet, not a p&l. An abbreviated balance sheet tells you naff all.

kass · 07-07-2009, 03:12:31 PM

Quote:

Originally Posted by GeoMal

A small ltd company (TO < £5.6MM) only has to provide abbreviated accounts, which is basically an abbreviated balance sheet, not a p&l. An abbreviated balance sheet tells you naff all.

Thanks for the heads up Geomal

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03-07-2009, 03:32:29 PM	#44 (permalink)
James Join Date: Jun 2005 Posts: 237 No Classified Ratings Domain Trader Rating: (100% / 1)	Yes, as I've mentioned before, motivation to sell was very high. I have a lot of experience in the online gambling industry, and I set up (and still run) some quite well-known UK sites in this vertical. As undeveloped domain names, I think the price was pretty good, however Kass seems to (sort of) understand how valuable the online gaming market can be. Knowing the buyer, I am sure they will be able to monetise them at £xx,xxx per month in a relatively short space of time without too much trouble. That is fine by me. Julian, I'd agree with you that "online casino" is the more obvious commercial term and will probably turn out to be the first to see ROI. "horse racing" is less obvious, and could be an information term, but it is still highly commercial from what I know. There was so much more to consider here than the sales price alone. I apply some highly abstract and (some might say) overly theoretical criteria to the decision making process. If I was to explain the way I evaluate these things metaphysically, there's a good chance you'd think I was utterly mad. For me, ultimately this deal was about freeing restrictions just as much as it was about £200k for two domain names.