Domain Manage

£1.75 billion was spent by brands advertising online

Discussion in 'General Board' started by namealot, Oct 1, 2009.

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  1. namealot United Kingdom

    namealot Well-Known Member

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    I wonder if more companies will buy generic domains ?

    The Internet Advertising Bureau’s report, jointly published with PricewaterhouseCoopers, shows that a record £1.75 billion was spent by brands advertising online in the first six months of this year, compared with £1.64 billion spent on TV.

    However, out of the total 1.75 billion spent online, 60 per cent (£1.05 billion) was spent on search advertising, the majority of which is understood to have gone to Google, the largest player in the search market.


    Full Article

    Online advertising boom driven by search - Telegraph
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. stevebrowne

    stevebrowne Active Member

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    They need to be educated in the differences between PPC and organic. PPC is measurable and like a traffic tap. But you have to keep paying. A generic name is something that they should buy now even if they don't do anything with it apart from put a mini site on it, due to the fact that prices haven't ballooned. Yet.

    At the very least, as Edwin's research showed, PPC to a generic will work better anyway.
     
  4. charlie

    charlie Well-Known Member

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    Still begs the question why is ppc so low? Where is this money going? It might be missing us completely - i just can't work out where? Perhaps campaigns are targeting their adverts at particular sites and don't see value in adsense. Do you think this included adsense spending?
     
  5. crabfoot United Kingdom

    crabfoot Active Member

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    You might be surprised to find out how much money goes "sideways".

    A lot of the advertisers arrange their PPC ads through firms like Affiliate Window, Commission Junction and other "professional marketers" so that their campaign is "properly managed".

    If the ads on your site are "direct to Google", you get a much better slice than if there's a management company in-between. Stands to reason ...
     
  6. stevebrowne

    stevebrowne Active Member

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    Agreed. I have a client who used to use a PPC agency. His monthly budget was £250. £125 went in the agency's pocket. The remaining £125 on ads.
     
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