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4 out of 5 people in the UK prefer to click through to a .co.uk website - source?

Discussion in '.UK Domain Name Consultations' started by DarkSky, Oct 21, 2013.

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  1. DarkSky

    DarkSky Active Member

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    having been bombarded with renewal emails, most of which end up in gmails spam filter now, I noticed a line with intrigues me

    While it's quite believable that consumer are more likely to click a .uk result in SERP's, I'd like to know how they researched this. Who exactly are "Insight Engineers" - is this a nominet in-house report? where can we find out more?

    Any help appreciated!
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. Murray United Kingdom

    Murray Well-Known Member

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    I would like to know how the question was actually phrased to people.

    I think it's rubbish personally.

    People just click on the first search result, I couldn't imagine many people at all scanning the page looking for a co.uk over a .com
     
  4. Stephen United Kingdom

    Stephen Well-Known Member

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  5. WealdDomains United Kingdom

    WealdDomains Active Member

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    The company appears to be at http://www.insight-engineers.com/ where they list Nominet as a client. I had a quick browse through the rest of the site but didn't see anything specific related to this claim.
     
  6. wizard

    wizard Well-Known Member

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    Murray you might think its rubbish but i have delt with alot of clients that search for .co.uk as they think .com is a US company....
     
  7. Murray United Kingdom

    Murray Well-Known Member

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    I would imagine these are the same people who use internet explorer :) which apparently from a quick search is under 20% of users.

    http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study

    That study says 53% of people click on the first result.

    So that would already rubbish 4/5 people prefer to click on a .uk since half the people have already gone to the first result, whatever it is.

    ^ Of course that depends on how often the first result is a .uk in uk searches which is probably a lot..

    Well anyway, I still don't buy it.
     
  8. martin-s United Kingdom

    martin-s Well-Known Member

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    I prefer .co.uk sites to .com Murray..
     
  9. Murray United Kingdom

    Murray Well-Known Member

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    What sort of search would you skip over .coms to find a co.uk?.
     
  10. Skinner

    Skinner Well-Known Member

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    I have to admit, I have searched specifically for UK like Buy X, Y, Z UK when lots of american sites come up, so I look for .co.uk to give me a good indication they are in the UK (or at least deliver here).

    For example I wanted a Schiek Weight Lifting belt and some new heavy lifting straps capable of 1,000lb+ lifts, almost every site which carried the one I wanted was in the USA so I actively searched for .UK :)

    Extreme example but I have done this many times, when looking for products.
     
  11. DarkSky

    DarkSky Active Member

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    I think people's preference changes with the kind of search they are performing. Personally, if I am searching for something to buy, or info on a product etc, I know that I click .co.uk results before I'd click a .com, especially if I do not know of the domain. Also, I normally disregard .org.uk domains as they tend to be spam/thin sites imo.

    But anyway, I want to see this data "insight engineers" produced, for some reason I think it'll make interesting if not comical reading.
     
    Last edited: Oct 22, 2013
  12. Stephen United Kingdom

    Stephen Well-Known Member

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    Contact Nominet

    Then contact Nominet and ask for it, good luck!
     
  13. foz

    foz Well-Known Member Exclusive Member

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    Nominets own research from memory. The digital asset doesn't seem to be on the site anymore (Domain Name Industry Report 2010). memorabledomains.co.uk "did you know"
     
  14. julian United Kingdom

    julian Banned

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    you must work with a lot of retarded clients.. wish I could get some with £££££ to throw about
     
  15. DarkSky

    DarkSky Active Member

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    What big UK brands use a .com instead of a .co.uk ?
     
  16. Murray United Kingdom

    Murray Well-Known Member

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    A search for something like Party Dresses

    Just on that page, organic and ads

    asos.com
    riverisland.com
    newlook.com
    debenhams.com
    boohoo.com
    rarelondon.com
    missselfridge.com
    marksandspencer.com
    asda.com

    etc
     
  17. Bailey United Kingdom

    Bailey Well-Known Member

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    It's ridiculous to think .co.uk takes priority over .com in search. It depends on what your looking for and how you think that information, product or Company etc etc is going to be presented on the web..

    The UK has one of the most internet savvy populations on the planet. And for those that didn't start out yesterday I suggest they re-examine their own surfing habits.

    Of course those that like to spin truths as "a little bit wobbly" will continue to do so
     
  18. Systreg

    Systreg Well-Known Member

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    When searching Google, depending on what I'm looking for, first, I'll click the search tools tab and change it from any country to UK only, cuts out loads of the foreign results I don't want to see, and I'll only click on sites I know the name of, preferably .co.uk domains.
     
  19. Bailey United Kingdom

    Bailey Well-Known Member

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    Indeed Systreg - And I agree (I Still ignore all foreign sellers on ebay ' Sadly including American'- just as a simple 'filter' against trash or high postage)

    But things are indeed moving-on. 16 years ago you couldn't buy anything (more or less) that wasn't computer related on the internet. I think those that envisage the fairly immediate future have a good understanding of where the tld's (country or otherwise) sit in relation to 'needs' and that line is going to get more defined - NOT more blurred. ( product= Country) Wasn't hard to see 'Royal Mail' as a real trusted future deliverer either

    So I acknowledge - repeat ' generally trusted' markets - will be most prominent (wherever they are)
     
    Last edited: Oct 22, 2013
  20. Retired_Member38

    Retired_Member38 Banned

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    confused
    moneysupermarket
    gocompare
    theaa
    comparethemarket
    churchill
    tescobank
    swiftcover

    so 8 out of the top 10 for car insurance...
     
  21. Edwin

    Edwin Well-Known Member Exclusive Member

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