I am just about to take on a very old website which used to be an ecommerce site. The website is still live and appears in the serps (page 2 for main keyword) however, hasn't been updated in years and you can't place orders. I have the following questions: There is going to be a whole new website however, it is 1/2 months off being ready to go live. Should I a) keep the website as it is b) upload a holding page with new graphics saying "coming soon" etc or c) put up a minisite with lots of articles and fresh content? The domain for the website is a generic product domain keywordkeyword.co.uk. Most of the old backlinks to the site have "keyword keyword uk" as the anchor text. Should i try and have these links changed to "keyword keyword" or just focus on trying to get new backlinks? Any opinions would be greatly recieved.