Domain Manage

Adsense - Text vs Images

Discussion in 'Google Adsense' started by cc976a, May 7, 2011.

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  1. cc976a

    cc976a Well-Known Member

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    For those who make regular adsense revenue do any of you actively choose do specifically display text links or image ads - and do you notice a better CTR using one rather than another?
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. rob

    rob Founding Member

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    text for me all day long.
     
  4. orchardapple United Kingdom

    orchardapple Active Member

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    ^^^^^ yep, same for me, text all day
     
  5. fish United Kingdom

    fish Well-Known Member

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    ^^^^^
    ^^^^^^
    Same as above above, text for me all day and all night long
     
  6. newguy United Kingdom

    newguy Well-Known Member

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    I would definitely say text most of the time. It probably depends on the nature of the site though in some cases. If the site is more visual in nature (videos, pics), the maybe image ads.
     
  7. cc976a

    cc976a Well-Known Member

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    Cheers guys - useful info
     
  8. fresh79 United Kingdom

    fresh79 Active Member

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    Text ads seem to be more targeted to whatever your site is about.
    I had image running for a few days on a site with a good ctr, All i got was adverts for divan beds, and a load of other highly un-related product adverts :(

    And no the site was not about divan beds, or any type of beds!!
     
  9. Maccke

    Maccke Active Member

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    I'd say text ads is usually better for CTR, but it's a pity to limit yourself.
    There might be advertisers willing to pay a decent amount for an image ad on your site..

    Some niche areas got very attractive image ads.
     
    Last edited: May 17, 2011
  10. thecat Netherlands

    thecat Active Member

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    Text does not instantly look like an ad, images do therefore it's instantly ignored.
     
  11. cc976a

    cc976a Well-Known Member

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    Actually I've been finding a little better results with image ads than text at the moment....

    ...true about the non relating ads sometimes. Not enough businesses adding an image version of their ad, so the companies you perhaps want to display, or more relevant to your target audience, are not displaying for that reason.

    Research continues....
     
  12. philiporchard United Kingdom

    philiporchard Well-Known Member

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    Is anyone willing to say what CTRs they get for text or image ads...

    We average 0.6% for text ads
     
  13. Aegean

    Aegean Active Member

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    I think that may depend on the site itself, for example I have one site with lots of content and a click-thru rate of around 2%, whereas I have other small "adsense" sites with a 40% CTR. I always use text ads personally.
     
  14. tafuta

    tafuta Active Member

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    those seem like behavioural ads - if you are on the new adsense platform, use this link to pick and choose whether to allow that or not
    https://www.google.com/adsense/v3/app#allowAndBlockAdsAdvancedSettings
     
  15. FagEnd

    FagEnd Banned

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    Text ads all the way, most people are blind to image ads nowadays. They may notice the image ad but it's unlikely they will click on it.
     
  16. Fabster

    Fabster Member

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    I usually go for text ads, but since allowing image ads will get more advertisers competing for your ad space, maybe it would increase earnings a bit? Might be that the increased earnings would be eaten by the probable lower ctr though.
     
  17. FagEnd

    FagEnd Banned

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    I allow text_image on most sites and let google decide, but some sites just get a better CTR with image only or text only.
    I never use the new google ad slot code. I still use my old code that allows me to manipulate the code directly in the html, I hate the ad slot code, too much hassle when tweaking per site.
     
  18. vizzo United Kingdom

    vizzo Active Member

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    Best thing is to test on your own site - run text ads for a week (if that's long enough for a fair test) and then image ads and then compare.
    One of my sites deffo does better with image ads (much to my suprise)
     
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