Discussion in 'Affiliate Marketing' started by admin, May 16, 2012.
Just published by Affiliate Future, their view of the new UK Cookie Law
Could this be the final nail in the affiliate coffin.
It applies to analytics cookies too, and I doubt anyone in their right mind would give those up.
Easier to comply until they realise it's a stupid law and ditch it.
These are good:
One there for analytics too.
would love to see them enforce this, shit law.
Am I missing something in my naivety.
Is the concern:
1. Can't track a user on the retailers site through an aff ID until user confirms acceptance at retailer - meaning loss of commissions for any user who don't
2. Affiliates now using cookies on their site, with no other way of passing through buyer to seller without having them present
Most stupidest damn law I've ever heard. Aff Window summed up well by saying average Joe don't know and don't care.
With the amount of crap we do get (intrusive sales calls and texts) and our data used in such a illegal or unethical way most of the time, to actually spend time and money affecting so many business users - without good reason and can affect profits of SME's - is absurd beyond belief. Serves no purpose.
Nothing worse than a clueless prat in a suit
I think the concern is that your introduction to the retailer (using your affiliate link that includes your id) is put into a cookie that lasts X days. During these X days, if that visitor makes a purchase you will get the credit and therefore the affiliate commission at X percent of the basket price.
If your user decides not to accept the cookies but use the site anyway, you as the introducer get no credit and therefore the system breaks down and your commissions will decrease significantly.
I think it's human nature to say no if someone says, do you mind if I track behind the scenes everything you do, yes or no?
Surely surfers are either going to be concerned about privacy or not... No need for a per-site check, which will annoy users more than anything?!
Since this is already done... Surely the money should be spent on educating users about the choice and where/how to implement in their browser.
A ridiculous unenforceable law.
Interestingly, econsultancy have an "interesting" article about the average Joe and their understanding of cookies and the new EU legislation:
These cookies should be deemed as essential.
With this only being an EU legislation, it also creates a very uncompetitive market and unfair playing field when an EU based website is damaging it's user experience and striking fear and uncertainty into it's users when compared to American based websites where this legislation is not compulsory, thus confidence in the customer and their privacy/security is not diminished due to the requirement of acceptance of cookies = better business and more sales.
Also, am probably being a bit naive here but AFAIK none of my aff sites actually issue cookies. The cookie is downloaded when the visitor clicks a link to an aff network or merchant, and its is they who issue the cookie. As it didn't come from my site, there is no way I can access it or any of the data. So the visitor would have to accept the cookie from the merchant site, which they're unlikely to decline as the cookie is needed for tracking their shopping basket and allowing them to actually purchase the goods.
Again, am probably being naive here but wondered what others opinions on this are.
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