Discussion in 'Domain Appraisals' started by domainsjmd, Feb 20, 2014.
This is my first catch - any ideas on worth?
Also spotted that AustralianJobs.co.uk sold for £700 on Sedo back in 2012 - would this have any bearing on the value of the domain?
I think Australian Jobs is a far better domain - its the way you'd say it naturally.
I don't think your domain has any real value... I'd try and sell it to the AustralianJobs owner though and see what they say.
Got to pull you up on that, 'australia jobs' gets 4 X the searches that 'australian jobs' gets.
Australia has a booming economy, they are crying out for skilled immigrants from the UK.
I'm no expert, but my instinct would be it was worth the catch.
3600 local exacts with a CPC of £0.72 isn't a bad indicator. There are recruiters who specialize in getting people to move out there, has to be worth something to them.
More people type it into google your way Australia Jobs according to the keyword tool both are massively outnumbered by jobs in Australia which is probably the one you would want to develop. Stick it on sedo may get a low xxx offer before the renewal comes back round.
hadn't seen bonusmedia's post certainly wouldn't hurt contacting a few of the agency's who specialise in this.
Thank you for your input, I am glad I went with my gut feeling on this one.
And if it was 2011 it would make sense to chase the pure seo/google numbers.
Today I would rather have the better / more natural phrase, than the one that corresponds to more google searches (which is often influenced by auto suggest so could evaporate overnight anyway)
The better / more natural phrase of the two appears to be 'australia jobs', as evidenced by the search numbers. 'Australian jobs' does not auto correct to 'australia jobs'.
I appreciate most 'SEOs' (those who make their money selling last year's hacks and tricks) have decided that exact match now means nothing, but the evidence I have says a quality exact match + quality site will still beat a quality site alone.
I don't sell domains very often, but I sold a three word .co.uk for £12k + VAT last week based purely on the exact match traffic.
The search numbers don't tell you which is a better phrase - a decent command of the English language tells you that.
Search Google.co.uk for 'australian jobs' - at first glance they all either look like legitimate brands or Gov sites. So its highly competitive and the search volume difference between the phrases is relatively low - with those two things in place I'd far rather own the domain that made more sense from a natural use of the phrase point of view.
Bear in mind Google suggest is self reinforcing - a crap phrase ends up being suggested, which encourages more people to click on it rather than finish typing a similar phrase they were in the process of keying in. Which further increases the search volume gap. If the poorer phrase ends up excluded from the suggest for any reason (for example someone been gaming it) the numbers are going to flip around overnight... so you'll now be the proud owner of the poorly written phrase that also has no real search volume.
I've no idea what the relevance of your dig at seo's was about - if anything someone just wanting to do something low rent or spammy would be saying the complete opposite of what I'm suggesting - just target the highest volume phrase you can, even if its not a proper use of the phrase.
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