Say you had a web busineess that over 3 years did 500k t/o consistently and made 100k profit. You put it up for sale, get lots of interest from different types of people. A. They want the website but don't want to pay for the business assets, ltd company etc B. They just want the domain (hence want knock down price) wheres the 'real' value here..? And are we generally talking 2.5 x net profit thanks..