I'm looking to develop a directory type website and have a great generic domain covering a perfect category for development, (thanks buffalo ). Being new to .org.uk domain. My question; is it possible to develop a brand around a .org.uk domain? Has this been achieved by any forum members? I'd like to find an example of a directory type site developed using a .org.uk. Does the .org.uk domain kill conversion rates? Is .org.uk only effective for charity type sites?