Discussion in 'Domain Appraisals' started by bensd, Jun 5, 2011.
cheaperbroadband (.co .uk)
Had this one caught for me today. Any thoughts on value?
2 things, 1 I would prefer cheapbroadband and 2 broadband isn't exactly expensive so is there a market for cheaper broadband ?
Anyway I see it as being worth about £50 to £100
I like the name. Broadband isn't expensive on a month by month basis, but it is a 'residual income' type name - they don't just pay the £20 once, they pay it for months and years.
If a single customer stays with a company for 5 years @ £20 a month then that single customer is worth £1,200 to the broadband company, plus there is the chance to upsell other things like phone line, TV and cheap mobiles so it could be a very lucrative name for sure.
Good luck with the name Ben
Commissions are good on things like the Sky packages, £100 i think. Competitive market thou.
Thanks for all the comments.
As Frank said, the customer may stay with the same company for several years even if they don't they are signing up for a 1-2 year contract.
Most broadband costs between £15-50 per month which is a similar monthly spend to a mobile phone contract - look how many mobile comparison sites there are.
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