Discussion in 'Affiliate Marketing' started by nnh, Dec 18, 2009.
Halfords 1% Wiggle 2% Think its prob best to stick to SELLING bike domain names then...!
this is why you need to fully develop a website with unique content to get high up in the search engines to get the traffic to make the sales worth doing
by using a 3rd party store (or white label) with no unique content it isnt worth it - build the site and the traffic and sales will come, stick it on a 3rd party basic store and your wasting your time.
I expect there would be other aff programmes for the products you want offering higher commission levels.
There is a price war going on between wiggle, evans and chain reaction. It's pushing prices down. Good news for cyclists. Really bad news for local bike shops and affiliates it seems.
Wiggle... 2% on bikes is OK...they raised it today... it used to be 1%.
It's a crappy business model. They're thinking about it from their perspective, not yours. They should settle for a lower margin, passing more over to the affiliate so affiliates are motivated to market the products. Then they'd have a whole army of webmasters actively pushing their products. 1% is a joke, an insult. I don't think companies like Halfords really understand using the Internet as a sales channel.
Sadly, it's almost like a quango, they are all offering a pittance.
The first one to break the mould and offer a decent % should see a huge jump in traffic and hopefully sales as affiliates jump ship to join them.
But i would't hold my breath. I can't see it happening in the near future.
Halfords pay 6% on everything, it's only 1.5% if the buyer chooses "reserve & collect" when they place their order, they then pay for the item in store when they collect it, otherwise, all other sales where their purchase is delivered to them is still paid at 6%.
Evans Cycles pay 5% on all sales including bikes and frames.
Wiggle used to pay 1% on bikes, 2% on frames and 5% on all other products, but as per Ratboy's post above, as of today, they are now paying 2% on all bikes and frames and 4% on all other products.
So, whilst there has been a drop to 4% for their other products, it's minimal, as sales for bike accessories are generally far less then sales of bikes and frames, but with them increasing the bike sales %, as those are the products that sell for the most, the commission is automatically doubled on any sale now, and any revenue gained will outweigh any revenue lost to to other 1% drop, so it's all good in my eyes.
I stand corrected.
But why only 1.5% for reserve and collect? It is still a sale they might otherwise not have had.
@ Scooter, Halfords have been pushing the reserve & collect feature a lot recently, saying how much affiliates can benefit from it blah blah blah, yeah right. It's normally 1% for that, but they are giving an extra 0.5% because it's Christmas
To my way of thinking, the home delivery should be 1% and reserve & collect should be 6%, because Halfords save money by not having to make a delivery when a customer collects their purchase, so it's probably just a way for them to pay out less to affliates if a lot of people are collecting instead of having it delivered.
Plus with reserve and collect, they have the chance of "accidental" sales as the customer wanders around the store waiting for the sales team to fetch their bike out of the back. Definitely sounds like the wrong way around...
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