Domain Manage

Company name

Discussion in 'Business Discussions' started by stender, Jan 20, 2012.

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  1. stender United Kingdom

    stender Well-Known Member

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    Scenario
    You have a short brandable domain name which you feel would be a good business name but the name has a derogatory meaning in certain parts of the country.

    Would you form a company and use it or not want the stigma of it meaning something else to others?

    example xxxxx name, but in welsh slang it means turd.
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. max_rk Lithuania

    max_rk Active Member

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    I would say it all depends what sort of business would be using the name and what sort of costumers would be targeted. Lets take gaming website - it can work very well, but for asset management company would not be worth the risk.
     
  4. namealot United Kingdom

    namealot Well-Known Member

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    Using the word brandable normally means its not generic to the item so to speak...
    Then to identify your goods and service's as distinct from others then use one that has a negative, derogatory association with it is an uphill battle… There are so many “ brandable” names out there why bother
     
    Last edited: Jan 20, 2012
  5. DomainMagnate

    DomainMagnate Active Member

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    If some of your potential clients might be aware of the derogatory meaning, I'd rather avoid it.
     
  6. sdsinc Iceland

    sdsinc Active Member

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    Too risky IMO, a bad name will jeopardize possible future growth.
     
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