Domain Manage

Cruises.co.uk Sold for $1.1million

Discussion in 'Sold Domains' started by atlas, Feb 5, 2008.

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  1. atlas Canada

    atlas Well-Known Member

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    IMHO, a great sale, and the purchaser is obviously well placed to value the domain.

    http://valleywag.com/352426/11-million-paid-for-worlds-stupidest-domain-name
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. Ellis United Kingdom

    Ellis Active Member

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    Ha Ha,

    Just google the new registrant and google says, did you mean -

    Christiane // Needs // Faith
     
  4. devolution

    devolution Active Member

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    I gotta me'self webcruises.co.uk - I'll take just 1% of the price of Cruises.co.uk :D
     
  5. Edwin

    Edwin Well-Known Member Exclusive Member

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    Does anyone know a more "formal" source of information about this sale? The blog post was very short on details. With the original press release or similar as a reference, this could perhaps be included in DNJournal's weekly sales report...
     
  6. ratboy United Kingdom

    ratboy Well-Known Member

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    I'd have invested it getting a designer on cruise.co.uk, horrid site - just shows what kind of money they are making!
     
  7. ScottJ United Kingdom

    ScottJ Well-Known Member

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    Sold in 2006 for £95,000 (DN Journal) this looks like another case of ranking the domain no.1 for it's generic term has helped to add massive value to the end sale price.
     
  8. James United Kingdom

    James Active Member

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    edwin, check the Independent, page 39, bot left
     
  9. Edwin

    Edwin Well-Known Member Exclusive Member

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    Do you have an online link, perhaps? I can't get The Independent in Japan...
     
  10. fred United Kingdom

    fred Active Member

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  11. Pred United Kingdom

    Pred Well-Known Member

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  12. Edwin

    Edwin Well-Known Member Exclusive Member

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    Cool, that's what I wanted to see happen!
     
  13. julian United Kingdom

    julian Banned

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    I'[m guessing these sort of sales might pumpup annual domain appreciation :)
     
  14. mishmash

    mishmash Active Member

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    This (The cruises.co.uk sale) was discussed on Working Lunch, BBC2 in the UK Today.

    Had a table of top prices for .co.uk domains.

    Show will be viewable online later:
    http://news.bbc.co.uk/2/hi/programmes/working_lunch/default.stm

    NetNames' Jonathan Robinson Interviewed

    "Users vote with their feet and choose .co.uk for most purposes"
     
  15. dougs United Kingdom

    dougs Well-Known Member Exclusive Member

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    cruises.co.uk

    Google ranking equals 2000 visitors per day
    365 days x2000
    730,000

    PPC costs per visitor £1.00 each

    So in 9 months money is returned

    They bought the google position and a storey...bargain

    Doug
     
  16. James United Kingdom

    James Active Member

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    Google ranking equals 2000 visitors a day? You think, really?

    I don't...
     
  17. domainseller200 United Kingdom

    domainseller200 Well-Known Member

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    I would probably say higher than 2000 per day in my opinion for the keyword cruises ;)
     
  18. retired_member26

    retired_member26 Banned

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    http://www.allbusiness.com/transportation-equipment-manufacturing/ship-boat-building/476482-1.html

    THE U.K. & EUROPE
    The European market is becoming increasingly more important for cruise lines. This year, the cruise passenger total is forecast to reach 3.2 million. By 2010, some 4.5 million passengers will cruise from Europe, growing to almost 5.9 million in 2015 and over 7.1 million in 2020. This translates an annual growth rate of 5.25%.

    I am sure that at least 80 percent checked internet to see the ticket prices for "cruise" or "cruises" so that makes 2 million 560 thousand passengers a year. Dividing them to 360 to get the average per day: 7,111 passenger per day. I also assume that 80% clicks on first url which is cruises.co.uk making the daily traffic 5,688 real suctomer which has bones and flesh!

    The minimum cruise price from UK to Med is GBP869 according to Royal Caribbean. So also assume that only 10! percent of those 5688 customers makes deal via cruises.co.uk the daily revenue of the site is 493,000 GBP.

    So my stinky reseller friends the domain deal is equal to 1 day of revenue of the Europe's cruise sector.


    TurNIC
     
  19. James United Kingdom

    James Active Member

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    personally I would estimate the daily traffic resulting from having top position for the keyword "cruises" in Google... at something like 200 visits a day maximum. Of course, I am sure they'll bring in traffic from other keywords too.
     
  20. paymatters United Kingdom

    paymatters Active Member

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    I suppose if it ranks high on google .com and other variances it may get more traffic and bookings than just ranking highly on google co uk?

    Also part of value maybe because they own the singular and are losing traffic when people mistype and go to the plural? Plural is probably the better url too.
     
  21. dougs United Kingdom

    dougs Well-Known Member Exclusive Member

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    and the long tail

    site:www.cruises.co.uk

    if someone looks in hitwise you will see the stats:)



    Doug
     
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