Domain Manage

Current feeling on value of hyphenated .co.uk vs .org.uk?

Discussion in 'Domain Research' started by Edwin, Mar 16, 2012.

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  1. Edwin

    Edwin Well-Known Member Exclusive Member

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    How do you see the value of a hyphenated .co.uk vs a .org.uk for commercial domains?

    Does the number of words (i.e. the number of hyphens) change the value ratio between the two?

    For a really good 2-word commercial phrase, which would you rather own if you had to choose just one? word1-word2.co.uk or word1word2.org.uk?
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. foz

    foz Well-Known Member Exclusive Member

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    I'm surprised at what does sell.

    Neither. Perhaps go for three word .co.uk or .com
     
  4. Edwin

    Edwin Well-Known Member Exclusive Member

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    Sigh. That really wasn't my point.

    I'm just trying to gauge how people feel about hyphens vs .org.uk (all other things being equal)...
     
  5. foz

    foz Well-Known Member Exclusive Member

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    Is that possible? What was the last 10 reported dashed .co.uk sales?
     
  6. foz

    foz Well-Known Member Exclusive Member

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    According to domainprices.co.uk:

    Bubble-Hub.co.uk £ 1,425 August 2011
    casino-gambling.co.uk £ 870 July 2011
    cotswold-cottages.co.uk £ 795 February 2011
    driving-lessons.co.uk £ 2,000 May 2011
    e-clinic.co.uk £ 995 November 2011
    E-Parts.co.uk £ 469 February 2011
    Experience-Day.co.uk £ 1,000 October 2011
    gas-barbecues.co.uk £ 995 July 2011
    Go-On.co.uk £ 1,200 March 2011
    half-price.co.uk £ 1,000 June 2011
    hedge-trimmers.co.uk £ 795 March 2011
    Hi-Tec.co.uk £ 952 October 2011
    I-Remortgage.co.uk £ 250 February 2011
    kitchen-doors.co.uk £ 6,250 March 2011
    lampe-berger.co.uk £ 1,500 December 2011
    logbook-loans.co.uk £ 893 November 2011
    logo-design.co.uk £ 2,232 April 2011
    personalinjury-claims.co.uk £ 1,000 December 2011
    rg-racing.co.uk £ 670 May 2011
    Sweet-Shop.co.uk £ 401 January 2011
    telescopic-ladder.co.uk £ 759 January 2011
    The-Brewery.co.uk £ 1,500 September 2011
    trade-paint.co.uk £ 1,250 March 2011
    vertical-blinds.co.uk £ 1,300 May 2011
    woodburning-stoves.co.uk £ 975 February 2011
    mortgage-calculator.co.uk £ 12,500 January 2012
    plumbing-courses.co.uk £ 700 January 2012
    valet-parking.co.uk £ 750 January 2012

    Hardly a market worth banking on (25 reported sales in 2011).
     
  7. websaway United Kingdom

    websaway Well-Known Member

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    Depends on the commercial entity using it. There is often a thin line between profit making and non profit making businesses, can be non profit making with everyone getting big fat salaries,so it clouds the issue.
    But for absolute profit making company, so might issue shares in the future, I don't think org.uk is an option. Hyphenated is tricky though aswell, so, sorry no definative answer from me, if there is a definative answer at all.
     
  8. redbird United Kingdom

    redbird Well-Known Member

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    Personally I'd always go for hyphenated co.uk over an org.uk.

    It always surprises me that nationallottery.co.uk redirects to the hyphenated one as their preferred choice when they own both.
     
    Last edited: Mar 16, 2012
  9. foz

    foz Well-Known Member Exclusive Member

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    The double LL perhaps?
     
  10. websaway United Kingdom

    websaway Well-Known Member

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    I don't think they originally owned both you know. I think they started off with the hyphen. Love it if someone new for definate.
     
  11. redbird United Kingdom

    redbird Well-Known Member

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    Possibly, so that might be another thing for Edwin to take into account.
     
  12. tifosi United Kingdom

    tifosi Well-Known Member

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    For me depends on the context & syntax and the compound words...

    golddust.co.uk vs gold-dust.co.uk. The d at the and & d at the start maked the hyphen more readable & hence commercially more viable

    businessplan.co.uk vs business-plan.co.uk. businessplan syntax readable so hyphen less needed.

    For 3 or more compound phrases a double hyphen can sometimes make the phrase more readable.
     
  13. Edwin

    Edwin Well-Known Member Exclusive Member

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    I see hyphenated .co.uk vs .org.uk as a prize fight between 2 featherweight boxers. We all know a superheavyweight (unhyphenated .co.uk) would squash both like flies, but that doesn't make the fight itself irrelevant...
     
  14. vizzo United Kingdom

    vizzo Active Member

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    Probably not the reply you want, but here's my view. If it's for a b&m business I think dashed co.uk has to be better than org.uk. If it's for a pure web-based business, then it matters less and to me they are about equal, although having said that I just have the gut feeling that it's easier to rank well without the dash.
    Two other factors are readability and rememberability.
    Dashes make things easier to read, but sometimes people forget to put them in if they are typing the domain from memory into a browser.
    Another factor i guess is the number of words
    eg
    greenwichplumbingsupplies
    greenwich-plumbing-supplies

    Now going back and reading Edwins actual question!
    I would prefer word1-word2.co.uk
     
  15. Aegean

    Aegean Active Member

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    Google approves of hyphens to separate words in all contexts, not just domains. For example, with image names like dormer-windows.jpg or with pdf filenames.

    So my view of Edwins original point is I would certainly use a hyphenated .co.uk over a .org.uk. My own clients, and their customers, seem to be used to .co.uk primarily and then .org, but in my own experience .org.uk tends to throw people unless it's heavily branded and promoted. It's no trouble to get a hyphenated .co.uk to the top of google, its just with the obvious type-in error that it interferes with human use.

    Thats my 2p's worth.
     
  16. cc976a

    cc976a Well-Known Member

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    Personally I hate hyphens, but the fact that you will see many more commercial businesses with a hyphen in their .co.uk domain rather than a .org.uk domain means I'd certainly favour the former if I were buying for a commercial, heavily funded venture.

    It's true you loose type in traffic, but let's face it - if you are looking for a specific company, and ended up somewhere else - doubtful you'd buy from them instead as there was a reason you'd typed it in in the first place. You'd find out correct URL and go there instead.

    For affiliate type businesses I go for the .org.uk domain, for the theory of better exact match bonus - but commercial i'd go for hyphenated .co.uk

    My tuppence worth
     
  17. Lovekraft United Kingdom

    Lovekraft Well-Known Member Full Member

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    Just from my experience, I prefer hyphenated domains. One of my highest ever (unpublished) sales was a hyphenated domain name so that is what I have to go on to draw my conclusion.

    I don't have too much experience of org.uk's as I've generally avoided them having sold a couple to end users for low £xxx, however I have been seeing some not bad sales for them recently.

    As far as end users go, I just think the org.uk extension is a little uglier and overly long, and like has been pointed out a hyphen in some cases can help break 2 words up to be read clearer.
     
  18. retired_member34

    retired_member34 Retired Member

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    The only reason to choose either would be as a cheaper (than the unhyphenated .co.uk) SEO play. As the the hyphenated .co.uk will not get an exact match boost, then I'd go for the .org.uk every time.

    An actual business would surely never buy the hyphenated .co.uk unless they also had the unhyphenated, that would be foolish (though it was different 10 years ago when Google needed help with word separators).

    Doesn't stop people buying hyphenated domains though.
     
  19. vizzo United Kingdom

    vizzo Active Member

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    I'm not sure everyone agrees that hyphenated domains lose out in the "exact match boost". Having said that i'm sure there's less hyphenated results in the serps than there used to be.

    GeoMal makes a good point though. If greenwichplumbingservices co uk was already in use, surely it wouldn't make sense to go for either hyphenated or orguk. Better to go for another name.
     
    Last edited: Mar 16, 2012
  20. willbon United Kingdom

    willbon Active Member

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    hyphenated .co.uk for me.

    I see value of .org.uk being about 1/3 to 1/2 of hyphenated .co.uk for £xx-£xxxx range... but after that price point, having a punt at values becomes meaningless.


    But totally depends on the way customers are going to find it! I would have thought the .org.uk would show stronger in searches with same SEO factors.



    But if it's a long term proposition, surely it 'needs' the unhyphenated and hyphenated on all extensions to be viable?.. However, if you're market is the owner of the non-hyphenated, then it depends who they are!

    Don't you think it's about time the domain industry 'named it's price' ... it would make life a lot easier! ;-)
     
    Last edited: Mar 16, 2012
  21. wb United Kingdom

    wb Well-Known Member

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    Would probably say the values of them are the same or very close when undeveloped, but the type of buyers for each are different.

    From what I've seen (and I could of course be wrong without knowing all the data), more hyphenated .co.uk domains seem to have been purchased by end-users than .org.uk domains. The latter being favoured instead by affiliates and lead generators.

    Personally I would prefer an unhyphenated .org.uk to a hyphenated .co.uk. Neither are going to be ideal for offline advertising, but I'm basing this purely on the slight exact match bonus the unhyphenated .org.uk should get leading to potentially quicker and easier results. Either can always be 301'd once ranking to an unhyphenated and memorable .co.uk.

    A good example is the current number one result for 'payday loans' which started out as a hyphenated .co.uk, then unhyphenated .org.uk and finally a memorable .co.uk. :)
     
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