Seems all the new g'TLD hype has really died recently. Ads seem to be drying up. .London seems totally forgotten now along with rest. Experiment I tried a little test. Since Tuesday last week I have met 47 different people of whom I all know. All have different jobs and reasonably switched on with Internet etc, half work in office environments and run their own biz. I asked every one if they heard of the new domains = .london and .guru (*the first nGTLD to launch so had lots of hype) not a single one had any clue as to wtf I was talking about..