With the UK switching from analogue to digital, there are a lot of people finding out how to switch their aerials/TVs from analogue to digital. DigitalAerials(.)com is the best domain possible for the niche of selling/installing digital aerials. The term 'digital aerials' is searched for over 1,000 times per month on Google, and as you'll see from a Google search, there's a lot of competition from installation specialists and retailers. I'm looking for offers over £250 on this one.