Domain Manage

Directories Yes or No in 2014?

Discussion in 'General Board' started by Aiden Roberts, Jul 5, 2014.

?

Directories Yes or No in 2014?

  1. Yes

    4 vote(s)
    15.4%
  2. No

    10 vote(s)
    38.5%
  3. Done Properly

    12 vote(s)
    46.2%
Multiple votes are allowed.
Thread Status:
Not open for further replies.
  1. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    I've been trawling through the posts to get a feel for the current benefit or not of using a directory in 2014.

    Some say they're really bad as seen as spammy; others say done properly still valid in 2014 as a viable option to build out a relevant domain!

    What are your thoughts and why?

    My feeling is done properly they can still be useful resource for the public and a viable option for developer.

    Thanks
     
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
     
  3. Murray United Kingdom

    Murray Well-Known Member

    Joined:
    Sep 2012
    Posts:
    2,951
    Likes Received:
    98
    Generally submitting to directories is at best a total waste of time and money (should there be a listing fee) & at worst it turns into a big inconvenience in the future when you get a penalty and have to go back and try and get these links removed

    Any links you're obviously adding yourself, forget it.

    As for running a directory I don't know, I can't imagine it's too lucrative nowadays, defo not something I would waste a good domain name on.
     
    • Like Like x 1
  4. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    Thanks Murray interesting points.

    I'm not disagreeing with you but can you substantiate "when you get a penalty" as this sounds like a forgone conclusion?

    I think the free listings model is what created the bad press as they were/are inundated with irrelevant/spammy listings and I would imagine a nightmare to control.

    In relation to "lucrative" I suppose it's effort vs return. Unlikely to be megabucks but rather than a domain sitting there doing nothing I wonder whether a niche directory would be a better ROI?

    I appreciate you responding and sharing your thoughts.

    Rob
     
  5. DaveP United Kingdom

    DaveP Well-Known Member

    Joined:
    Mar 2010
    Posts:
    2,750
    Likes Received:
    23
    Type in any [service] in [wherever] into Google, that should tell you why I think directories are a big fat no nowadays..
     
  6. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    Do you mean because they are not there on first page?

    Assumed penalized into oblivion?
     
  7. DaveP United Kingdom

    DaveP Well-Known Member

    Joined:
    Mar 2010
    Posts:
    2,750
    Likes Received:
    23
    I mean Google has it's own business listings and usually the top spot(s) dominated by yell.com or groupon.com or something. Since you'd expect yell and Google to get a very large majority of the click through rate then what you're left with in terms of SEO traffic is the crumbs.
     
  8. Skinner

    Skinner Well-Known Member

    Joined:
    Jul 2008
    Posts:
    4,325
    Likes Received:
    81
    I think dave is referring first up the monsters like ratedpeople, then gumtree then the real threat which is effectively googles own directory where you get name, website, address, phone number and ratings right there in the search engine.
     
  9. Murray United Kingdom

    Murray Well-Known Member

    Joined:
    Sep 2012
    Posts:
    2,951
    Likes Received:
    98
    If you're someone in 2014 still using directories (link farms) then you're going down an obvious path to a penalty.

    By the time you get enough of these kind of links to get any rankings it's the same time you're crossing the threshold into penalties

    I suppose it depends if you have plans to sell the domains or not, might hurt selling them down the line.

    I used to have a small niche directory related to the events industry in 2012, I had about 7 listings in a year, £35 per listing, I made sure it had good pagerank though, PR4 on the inner pages

    SEOs would find it and want a listing via looking at their competitions link profiles rather than finding it on google.

    I suppose that type of thing would still bring a few listing in, you would just need to make sure the domain has good pagerank on the homepage as well as the inner pages, but saying that google seems to be taking their sweet time updating visible pagerank, no more once every 4 months.. so kind of kills the idea a bit.
     
  10. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    Sorry, I understand now!

    So a niche directory would struggle in search engines but obviously there's social traffic so possibly all is not lost. I know it's ideal on page one of G but virtually any business model will struggle these days unless it's heavily funded and promoted.

    I'm not disagreeing and all comments are useful.

    Just asked the other half as she's recently been looking at holiday lets, she summarised by saying most of these sites don't work, full of crap and waste of time!!
     
  11. DaveP United Kingdom

    DaveP Well-Known Member

    Joined:
    Mar 2010
    Posts:
    2,750
    Likes Received:
    23
    She is absolutely right. They are nothing unique or special. Unless you can come up with something amazing, some kind of interface or algorithm to blow all competitors out of the water there's literally no point. Without anything to captivate interest on social media nobody will use it and will instead just keep going to the monopoly that is Google.

    I envision in about 50 years we will all be having our breakfast of Google coffee, in our Google powered smart mugs, looking at the time on our Google powered smart watches before we head off to work using Google's smart GPS to show us traffic jams, on the drive to work we will stop at Google smart station to quickly replace the battery in our Google wind solar powered cars, before we get into work where we configure our Google drones to do the work for us, before heading outside in the sunshine to enjoy a Google smart beer that can tell us how pissed we are.
     
  12. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    What's your point Dave haha!

    PS I'm not telling her she's right...
     
  13. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    Based on a not very scientific poll of 6; two thirds of participants think directories are still a viable option in 2014!
     
  14. DaveP United Kingdom

    DaveP Well-Known Member

    Joined:
    Mar 2010
    Posts:
    2,750
    Likes Received:
    23
    Point is I wish you good luck if you choose to do it. :)

    Also you don't need to tell her, they always think they're right.. :p
     
  15. DaveP United Kingdom

    DaveP Well-Known Member

    Joined:
    Mar 2010
    Posts:
    2,750
    Likes Received:
    23
    Well they need to come forward and explain why. (Because they aren't).
     
  16. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    :):):):)
     
  17. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    To be fair one of the "Done Properly" was me, now I'm wavering which suggests I wasn't convinced in the first place:confused:
     
  18. Simon United Kingdom

    Simon Active Member

    Joined:
    Feb 2010
    Posts:
    265
    Likes Received:
    3
    I think directorys need to be directorys but then offer more now. You need to provide additional value and have a USP. For example booking.com, holidaylettings.co.uk, directorys with a booking engine and pos. Trip advisor VisitScotland etc. Having said that there is a lot of rubbish out there which would expect you pay a fee upfront and not promise you anything..

    We have just started a holiday let and need to use directorys effectively to bring business to us. Most of the good ones take a percentage of the sale rather than money up front or offer a variety of options.
    BTW Aiden if your other half is looking for something in the Scottish Borders let me know :)

    I voted if done properly for the above reasons.
     
  19. websaway United Kingdom

    websaway Well-Known Member

    Joined:
    Mar 2007
    Posts:
    4,707
    Likes Received:
    84

    So you are an "if done properly" then.
     
  20. Aiden Roberts

    Aiden Roberts Well-Known Member

    Joined:
    May 2011
    Posts:
    1,380
    Likes Received:
    16
    So there seems to be an opinion if done properly with a usp it could work. I understand the negatives of directories and work required to achieve quality with a usp which actually has benefits for the advertisers rather than just taking money of them.

    Simon I'm a coastal walker, if it's not far from the coast could be an option, let me know ;) Note to self: Where are the Scottish borders:confused:I really am thick!!!

    This has been a very useful discussion thank you guys.

    Rob
     
  21. Stas United Kingdom

    Stas Active Member

    Joined:
    Jan 2010
    Posts:
    137
    Likes Received:
    1
    From link building point of view, I can't see Matt Cutts saying - "You have 3 links from directories in the link profile -Penalty!" If not abused, then it does sort of makes sense in the link profile to have a few links from directories and should not harm. How much benefit the links will provide might depend on how selective directory's "approving" team is
     
    Last edited: Jul 6, 2014
Thread Status:
Not open for further replies.

Share This Page