I pay for google Adwords on one of my websites Every day my personal stats have shown the identical amount of unique visitors to the google clicks I then notices that today the google clicks were far higher than the amount of unique visitors i had. (which has never happened before) All these extra clicks have come from one ip address 220.127.116.11 What conclusions would you draw from this? I have a feeling someone is constantly clicking on my google ads... probably to run down my budget and lower my click-through rate which will result in a lower ranking... I only advertise my site on searches and not other sites, so this rules out someone clicking on them for cash. // EDIT// this would actually increas my click-through rate-duh!!.. but its certainly draining my daily budget and its gonna run out!!