What they all said. But I'd start from first principles - i.e. writing for your target market, and
then optimising.
The content makes the website look spammy and the firm look like liars which needs to con people into becoming customers. And it makes you look like an ineffectual spammer rather than someone who understands the market and able to meet its needs.
The spun testimonials are particularly disingenuous:
Dominique Nightingale said:
http://mega-removals.co.uk/removals/chinatown-w1/
If I could possibly give 10 stars I would, the house relocation service we have received from Mega Removals in Chinatown is impressive. The way they take care of you as a client and then your items is second to none. This is actually the second time we’ve used their office relocation service and probably would not use other companies. They’re the top office moving service in W1 by far.
Elsa Corella said:
http://mega-removals.co.uk/removals/gipsy-hill-se19/
If I could possibly give 10 stars I probably would, the house moving service we’ve received from Mega Removals in Gipsy Hill is awesome. The way they pay attention to you as a consumer and then your items is second to none. Now is the 2nd time we’ve used their moving house service and wouldn’t hire anyone else. These are the greatest house relocation service in SE19 by far.
Josefine Wittig said:
http://mega-removals.co.uk/removals/hackney-e5/
If I could give 10 stars I probably would, the moving home service we’ve received from Mega Removals in Hackney is extraordinary. The way they look after you as a customer and then your items is second to none. This is actually the 2nd time we have used their moving home service and wouldn’t use anyone else. These are the greatest removals service in E5 by far.
Etc.
I know that the National Curriculum is in danger of churning out indistinguishable
automatons but I doubt that Dominique and Josefine and Elsa would really write testimonials so similar.
I'd never advocate following ASA guidelines to the letter, but this is a good guide to having testimonials without looking like a disingenuous liar:
https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html
I wouldn't trust this firm as far as I could throw it. And as it consists of a hulking van filled with the contents of a house, that wouldn't be very far at all.
My constructive advice follows. It does actually involve a bit of
work though, rather than tricks.
- Remove ALL spun content
- Remove ALL fake testimonials
- Write some thin content to introduce geo pages
- Research what the needs of customers are in each individual area, and include them on each individual page. So, you might write about certain roads, or local storage firms, or any additional fees that you might have for going south of the river or whatever makes your service in or knowledge of that area unique. Mention some local landmarks, include real local pictures and a real Google map of the area.
By all means have a loosely defined template, but write each page by hand so that each page is genuine and isn't a duplicate.
- Get some genuine testimonials. If you don't have enough for each area then repeat them across pages, or don't include them on all pages.
- Change the Prices page content from an image to a real HTML table
THEN follow the excellent advice already given in this thread.
