This morning I started out looking for a new external HD and found the WD 1TB passport external HD on google shopping at $90-160. I thought what a huge range of prices so checked out the stores and found that the range of prices was really $130-160 and that the $90 deal was through 1 store only elecstore.org (which was the only store without a rating) I was a bit suspicious and although the price was a lot cheaper I started to research them. They seemed to be undercutting the competition by a big margin on a lot of products and were usually the only unrated business. I then found that they had a Flippa listing ( https://flippa.com/2689350-premium-dropshipping-ecommerce-business-w-100k-in-annual-revenue ), and they had an auction for their website which ends... in 1 hour and 15 minutes In their listing they pointed to a video which explains how their drop shipping business works: http://www.youtube.com/watch?v=tobELD6HelQ Wondered what people think about this. I'm trying to figure out : 1. how they could be undercutting the price of the competition by so much, and be the only company that is undercutting so much 2. about the coincidence of me stumbling onto this mystery today 3. can all of their traffic be organic through their seo campaign (as stated in their video)? 4. can they achieve this without any PPC 5. are they using correct pricing or something more sinister in google shopping to help their SEO? 6. is their setup (as described in the video) how dropshipping works? 7. what about returns/complaints/undelivered items? I always thought that dropshipping was the same as being an affiliate? 8. what's the best 1tb external portable harddrive that I should get? update: I see a lot of results for a scam on this website and fraud warnings, but am still interested in how dropshipping works and how google shopping is possibly being manipulated for this.