Question to anyone who has experience in selling a site to businesses operating in the same niche / industry. I run a popular website which is 2nd in G for the main keyword in this industry / niche with many companies targeting this keyword in their PPC ads. Site gets around 4,400 unique visitors per month, all organic.The CPC for this keyword is around £2-£2.50 for top 2 slots. When approaching other businesses in the sector is there a standard, or successful model, when it comes to price of the business - i.e. based on the cost per acquisition of visitor from PPC (rather than multiples you see on here)?