Domain Manage

flyers co_uk

Discussion in 'Sold Domains' started by websaway, Oct 28, 2011.

Thread Status:
Not open for further replies.
  1. websaway United Kingdom

    websaway Well-Known Member

    Joined:
    Mar 2007
    Posts:
    4,707
    Likes Received:
    84
    don't think this sale has been featured on ACORN.
    this was a cracking buy at 10k, think of the mileage to an end user, and they seem to be already very well established.
     
    Last edited: Oct 28, 2011
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
     
  3. namestrands

    namestrands Active Member

    Joined:
    Nov 2005
    Posts:
    279
    Likes Received:
    5
    awesome name and cheap sale.
     
  4. bensd United Kingdom

    bensd Well-Known Member Exclusive Member

    Joined:
    Jan 2007
    Posts:
    4,956
    Likes Received:
    53
    I don't think it was that cheap.

    Great name and probably good buy for new owner - being who they are. I would have been happy with £10k if I owned it.
     
  5. woopwoop United States

    woopwoop Well-Known Member

    Joined:
    Jan 2007
    Posts:
    2,198
    Likes Received:
    33
    I have had a bunch of names that I think are worth 10k plus but it's tough to get that. Even if I'm really confident that they are worth it. Many I've ended up selling at around 3k.

    I'd be happy selling flyers at 10k.

    I think the key is that the domain value to a reseller can never be the same value to an end-user. This might sound obvious but it's something I have to remind myself about.

    ie. I shouldn't necessarily expect to sell a domain at it's end-user value to an end-user. End-users will most of the time buy at a price below the assumed end-user value. Because it is them, themselves who add the premium to the value of the domain. Only when they own it, does it increase in value.

    (does this make any sense?)

    Just to confuse even more. I'd like to propose the following Laws of Domaining:

    s=0.8v
    p=6 or 30 (usually)
    d>2p (for the majority of good domainer decisions)
    d=0 (for majority of reg fee domainer buys)
    If p=v don't buy it
    If p=d don't buy it
    If s or r > 10p and t=10 buy it
    6t < s (buy it) or 6t < r (definitely buy)
    If p=1000 then r>1000 (full due diligence/research at 1k point)
    if s, then :)

    where:
    p=original purchase price of the domain by a domainer (usually reg. fee or £30. Rarely anything else.)
    d=sales price of the domain to a domainer 1 year after purchasing it
    s=sales price of the domain (to an end-user)
    v=end-user value of domain
    r=reseller value of the domain
    t=number of years to sell
     
  6. websaway United Kingdom

    websaway Well-Known Member

    Joined:
    Mar 2007
    Posts:
    4,707
    Likes Received:
    84
    I think this is the beauty of well matched buyers and sellers. Most sellers when they find an end user arn't greedy, and here you end up with a buyer getting value for money and a seller who is no doubt happy with the sale.
     
  7. namestrands

    namestrands Active Member

    Joined:
    Nov 2005
    Posts:
    279
    Likes Received:
    5
    Just point of note.. Flyers is a goldmine for the printing industry, think local events, nightclubs, pubs etc.. you partner up with a good printing affiliate and you can make that 10k in a year.

    If you could achieve 10k, then selling it at 5x Annual Revenue would not be a stretch.

    I am all for flipping domains, however considering the dive the industry has taken over the past few years, you have to look at sustainabilty or at the very least MAXIMISING a return too see you through the pensionable years ;-)
     
  8. bensd United Kingdom

    bensd Well-Known Member Exclusive Member

    Joined:
    Jan 2007
    Posts:
    4,956
    Likes Received:
    53
    I think that's another argument all together.

    Any domain earning £10k per year is going to be worth far more than if it is undeveloped.

     
  9. websaway United Kingdom

    websaway Well-Known Member

    Joined:
    Mar 2007
    Posts:
    4,707
    Likes Received:
    84
    The most likely reason why established companies have not bought generic specific product domains and benefit from the obvious attractions, is because they can't see the benefits and the people who advise them have a budget and don't want to eat into that budget by spending money on domains.
     
  10. cc976a

    cc976a Well-Known Member

    Joined:
    Jun 2007
    Posts:
    1,810
    Likes Received:
    7
    Very true - companies opt (sometimes big headed approach) that their brand is better and more powerful than a generic, without realising you can have both.

    It's probably a reason why we often see nice generics operated by affiliates and web professionals than by brands
     
  11. redbird United Kingdom

    redbird Well-Known Member

    Joined:
    Sep 2005
    Posts:
    1,123
    Likes Received:
    18
    I publicised it here prior to sale. I'd had a lot of prior interest in it and set a min price of £10k. I think both seller (me) and buyer got a good deal.
     
  12. websaway United Kingdom

    websaway Well-Known Member

    Joined:
    Mar 2007
    Posts:
    4,707
    Likes Received:
    84
    Yes, that's really what I am emphasising through this thread, a sensible price to a buyer who will clearly gain enormously from the domain and who's competitors can only wonder why they hadn't thought of it before.
    Happy Days, congratulations.
     
  13. namestrands

    namestrands Active Member

    Joined:
    Nov 2005
    Posts:
    279
    Likes Received:
    5
    Of course, if no sellers regret then its a good deal. Just wish I noticed it beforehand myself
     
Thread Status:
Not open for further replies.

Share This Page