Domain Manage

Generic Domains Being Used to Capture Market Share

Discussion in 'Domain Research' started by accelerator, Jun 17, 2008.

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  1. accelerator United Kingdom

    accelerator Well-Known Member

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    All of us here know the business value of a generic domain in helping to capture market share, so what examples do you know of where the generic domain is being used for this purpose (i.e. is being put to use as it should be!) I'll start:

    printing.com
    broadband.com
    holiday.co.uk
    reviews.co.uk
    mobiles.co.uk

    If you could add your suggestions to the end then we'll have a nice list.

    Rgds
     
    Last edited: Jun 17, 2008
  2. Domain Forum

    Acorn Domains Elite Member

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  3. ratboy United Kingdom

    ratboy Well-Known Member

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  4. accelerator United Kingdom

    accelerator Well-Known Member

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    A nice site you've done there Ratboy.

    Rgds
     
  5. mojoco United Kingdom

    mojoco Well-Known Member

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    printing.com
    broadband.com
    holiday.co.uk
    reviews.co.uk
    mobiles.co.uk
    jigsaws.co.uk
     
  6. ratboy United Kingdom

    ratboy Well-Known Member

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    Well i "managed it from concept to completion" didn't design it myself :D
     
  7. accelerator United Kingdom

    accelerator Well-Known Member

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    Cars.co.uk is another one:

    printing.com
    broadband.com
    holiday.co.uk
    reviews.co.uk
    mobiles.co.uk
    tandems.co.uk
    jigsaws.co.uk
    cars.co.uk

    Rgds
     
  8. jwm

    jwm Active Member

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    watches.co.uk
    DIY.com
     
  9. bdnvip

    bdnvip Member

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    I worked for printing.com for my work experience although they had a great domain I feel some companies let themselves down by shoddy logo design the example of printing.com is a very good example i believe of using generics to capture market share
     
  10. Jeewhizz

    Jeewhizz Well-Known Member

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    motors.co.uk
    insurance.co.uk
     
  11. Rob_F United Kingdom

    Rob_F Well-Known Member

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    Books.com – Barnes and Noble
    Baby.com - JOHNSON'S

    - Rob
     
  12. mojoco United Kingdom

    mojoco Well-Known Member

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    Loans.com - Bank of America (I think)

    Good thread, it would be interesting to keep the co.uk's seperate.
     
  13. ScottJ United Kingdom

    ScottJ Well-Known Member

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    Some .com's are documented here

    Bank Of America - Loans.com
    Barnes and Noble - Books.com
    Bayer - Aspirin.com
    Carl's Jr - Burgers.com
    Citibank - StudentLoan.com
    CityBreak - Visit.com
    CNET - News.com TV.com
    CNN - Money.com
    CondeNast Publications - Gourmet.com
    Country Buffet - Buffet.com
    Diago - Malts.com Rum.com Scotch.com
    Disney - Movies.com
    Enterprise - RentalCar.com
    Fixodent - Dentures.com
    Foxy Fresh Vegetables - Salads.com
    Honda - Motorcycles.com Scooters.com
    JC Penny - Gift.com
    Johnson and Johnson - Baby.com
    K-Swiss - TennisShoes.com
    Kraft - CreamCheese.com
    Mannington - Floors.com
    MasterCard - Priceless.com
    Merriam Webster - Word.com
    Monster - Jobs.com
    National Pen Company - Pens.com
    Nestle - Meals.com
    Office Depot - OfficeSupplies.com
    PetSmart - Pets.com
    Procter and Gamble - Toothpaste.com Laundry.com
    Puritan's Pride - Vitamins.com
    Ragu - Eat.com
    Rocky Mountain Bicycles - Bikes.com
    Sylvan Learning - Educate.com
    The History Channel - History.com
    The Map and Globe Store - Worldmaps.com
    The Weather Channel - Weather.com
    The Wedding Channel - Weddings.com
    Travelocity - Vacations.com
    U-Haul - Trailer.com
    Woodway - Treadmills.com
    1-800-Wheelchair - Wheelchair.com
     
  14. paul

    paul Well-Known Member

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    An interesting list would be, big companies that own top generics and DON'T use them.

    Such as:

    businessbanking.co.uk - The Co-operative Bank :rolleyes:
     
  15. OwnThisDomain.co.uk United Kingdom

    OwnThisDomain.co.uk Active Member

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    toothpaste.com - Crest / Proctor & Gamble
    insurance.co.uk - Lloyds TSB Insurance Services
     
  16. accelerator United Kingdom

    accelerator Well-Known Member

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    Some more:

    toys.co.uk - Owned by Toys R Us
    bingo.co.uk - Affiliate site
    warrants.com - Owned by Societe Generale

    As we can see, big companies are gradually taking over the generics as domainers are tempted to sell out. This shows how important it is for a business to own the generic in its market sector, and I would think very carefully about selling your high quality generics. Is it an exaggeration to say own the domain, own the sector? Maybe at the moment, but for how long? I feel this shows that if you own the domain you have a major competitive advantage.

    Rgds
     
  17. accelerator United Kingdom

    accelerator Well-Known Member

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    On this topic, I am still quite surprised we aren't seeing more prominence given to domain names in conventional advertising, although I'm sure we'll see this more and more.

    Rgds
     
  18. Ging

    Ging Active Member

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  19. accelerator United Kingdom

    accelerator Well-Known Member

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    laptops.co.uk is another one.

    Rgds
     
  20. satch

    satch Active Member

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    I'm just setting up multivitamin.co.uk, i find it much more exciting developing a generic domain then one just bought at reg fee. :p
     
  21. dougs United Kingdom

    dougs Well-Known Member Exclusive Member

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