Saw this oist in the news section Chartwell Financial poised to rebrand as Lift-Financial | New Model Adviser ® | Citywire And an excerpt from it ...... He added: 'The name we chose had to be short, punchy and unique in our space. The domain names we needed had to be available, as did the company names. Ideally, the name would have some relevance to our business but this wasn't essential.' I was amazed when I saw not only did they not own the .com, another finance company did, they registered the hyphenated .co.uk and not the un-hyphenated. Some companies just dont do companies any favours.