I am using the Google keyword tool but don't understand what I'm seeing. My key word is Entrepreneur. On the keyword Google is saying low competition and 14,000 local hits every month, but when you google "entrepreneur" 26 million sites come up. Also, the top 10 sites for this keyword have been around for years and are very unlikely to be moved out of position. How can this be low competition? Or am I missing something fairly obvious?