Just wondering if anyone has any insight on how these work. We've got a project coming up where we want to sell a service on (what I consider) a 'category killer' exact match domain. The organic SERPs for the exact match term have 3 fairly local providers at the top, then 3 map results, then national and non-local results. We aren't going to rely on organic rankings, but it would certainly be helpful to have some 'free' traffic. Is it still possible to outrank localized results?