Enjoy unlimited access to all forum features for FREE! Optional upgrade available for extra perks.

Google removing the domain name from search results

Discussion in 'SEO Search Engine Optimisation' started by donreeco, Apr 17, 2015.

Thread Status:
Not open for further replies.
  1. donreeco United Kingdom

    donreeco Active Member

    Joined:
    Aug 2008
    Posts:
    385
    Likes Received:
    6
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
    IWA Meetup
     
  3. martin-s United Kingdom

    martin-s Well-Known Member

    Joined:
    Jul 2012
    Posts:
    3,468
    Likes Received:
    270
    Yep - setup your website structured data :)
     
  4. RobM

    RobM Retired Member

    Joined:
    Mar 2012
    Posts:
    3,273
    Likes Received:
    470
    Get ready to stuff keywords into your structure. Yay google.
     
  5. donreeco United Kingdom

    donreeco Active Member

    Joined:
    Aug 2008
    Posts:
    385
    Likes Received:
    6
    On a reg fee domain name ;)
     
  6. martin-s United Kingdom

    martin-s Well-Known Member

    Joined:
    Jul 2012
    Posts:
    3,468
    Likes Received:
    270
    Interesting point - another move towards brand away from domain
     
  7. spiderspider

    spiderspider Active Member

    Joined:
    Feb 2013
    Posts:
    660
    Likes Received:
    48
    If you read the Google blog post https://developers.google.com/structured-data/site-name , it says:

    So owning somereallyrubbishdomainnamethatnoonecaresabout.co.uk and trying to call it 'Car Insurance' won't work.
     
  8. Lucky Luke United Kingdom

    Lucky Luke Active Member

    Joined:
    Dec 2005
    Posts:
    720
    Likes Received:
    18
    So why have an expensive .co.uk or .com when you can have a .crappy tld?
     
  9. bonusmedia

    bonusmedia Well-Known Member

    Joined:
    Oct 2012
    Posts:
    1,411
    Likes Received:
    156
    How can this possibly work? As a searcher, I want to know what site I'm going to, not what the site is 'called'. I definitely want to know whether I'm going to Widgets.com or Widgets.xyz, for example. Otherwise widgets.xyz is now equivalent to the .com in results.

    I suspect it will be tested and then dropped. If not, it's a disaster for all of us who've invested in premium domains, a bonanza for webspammers and it will cause massive confusion and wasted time for searchers.
     
  10. donreeco United Kingdom

    donreeco Active Member

    Joined:
    Aug 2008
    Posts:
    385
    Likes Received:
    6
    My thoughts exactly.
     
  11. jasman United Kingdom

    jasman Active Member

    Joined:
    Jul 2006
    Posts:
    963
    Likes Received:
    69
    This looks like a further step in the same vein as removing the EMD benefit, and adding breadcrumbs, i.e. to diminish the importance of domains and URLs. Perhaps Google perceives domain names themselves to be a major competitor, as users can easily remember a website with a memorable domain and go to it direct, whereas if Google serves up a dumbed down page of results keeping their users in the dark as to the URLs and domains, people would more often need to keep coming back to Google to refind the website.

    Now is a special time because the floodgates have been opened for hundreds of new tlds, so being clear about which domain is which is all the more imperative. Rolling out a plan to remove the domain from results is exactly the opposite of what should be happening and is not in the public interest. Apart from the tremendous potential for confusion and passing off, it also poses a security risk - you want to know where the link is going to, partly so you can avoid certain websites. The least they should do is make the dumbed down version an option for logged in users, not force it onto everyone.
     
    Last edited: Apr 17, 2015
  12. martin-s United Kingdom

    martin-s Well-Known Member

    Joined:
    Jul 2012
    Posts:
    3,468
    Likes Received:
    270
    It *may* be just a mobile change - for where screen real estate is at a premium.
     
  13. noonoo1

    noonoo1 Retired Member

    Joined:
    Aug 2011
    Posts:
    376
    Likes Received:
    19
    Its happening already in the UK, I can see on my mobile that the domain names are missing on some results.
     
  14. scottmccloud

    scottmccloud Well-Known Member

    Joined:
    Sep 2011
    Posts:
    1,233
    Likes Received:
    72
    It's like an open invite to phishing sites.
     
  15. sijugk

    sijugk New Member

    Joined:
    Nov 2010
    Posts:
    4
    Likes Received:
    0
    Google is showing domain in Phone search but not showing entire URL.If Google doesn't show the domain name, it will not help searchers because they won't have a clue about which website they are going to visit.
     
Thread Status:
Not open for further replies.