I want to build an Amazon affiliate store and have been reading up on various programs both dedicated and using Wordpress to do so. I have also read and heard about users on here building sites, ranking high then getting the "Google Slap" and dropping right down the rankings. It seems to avoid a Google Slap you don't want to create a landing page that is just a table of contents and plenty of ads for other vendors. That seems a hard thing to do if you are planning on setting up an Amazon affiliate store??