Is it possible to get a rough guide for the value of a domain using the Google Keyword Tool as an indication of popularity? Lets assume we're talking about a sing word generic product such as toys. It has 33,000 exact local searches. For the sake of argument, lets double that to £66k. I'm sure ToysRUs though, wouldn't sell for this. What about a 2 word product generic. Fishing Rods. It has 4,400. If we double that, it gives a figure of £8,800. Would be a good price for the buyer at that price imho. Is there a direct correlation if we're talking pure generic products? Another 2 word product would be Car Insurance with 550k searches. a million pound domain? Probably.