Newish to domain trading, so looking for advice. We are content providers specialising in the outdoor toy industry, and have dealt in a number of domains, but also develop our own websites. Best: gardengames.com Worst: funjump.co.uk : meant to be about trampolines, but whilst descriptive of the actions of trampolining, it useless from an SEO point of view unless we spent a fortune on brand building. evne then 'Jump' is too generic. Also started developing some travel sites, but thats a tough and crowded business.