Do a "survey" that discovers that XX% of parents don't know how to safely sterilise stuff. Back it up with some believeable results/pretty graphs and some additional "facts" that come out of said survey. Package it all up in both a PDF format, and as some kind of blog type entry on your website, and distribute the "news" as a press release to relevant parties.
If no one bites and runs with the story... just use it as an angle buy/acquire some natural looking blog posts.