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Discussion in 'Domain Research' started by grandin, Jun 30, 2006.

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  1. grandin United Kingdom

    grandin Well-Known Member

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    Can anyone help me understand this:-

    When I do a google search with the UK tab clicked under the term buy to let mortgages the following happens....

    My website buytoletmortgages.co.uk has a higher ranking than our main site www.lml.co.uk

    Both sites are identical but lml has a page rank of 4 whilst buytoletmortgages.co.uk has a page rank of 1

    I would I thought that the higher page ranked would rule....or is it a case that the rank 1 could catapult upwards if I worked on improving the links ie. link lml.co.uk to buytoletmortgages.co.uk??

    Lee
     
    Last edited: Jun 30, 2006
  2. Domain Forum

    Acorn Domains Elite Member

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  3. grantw United Kingdom

    grantw Well-Known Member

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    Im guessing that as the domain buytoletmortgages.co.uk contains the keywords you are searching for it is getting a higher ranking, so yes in theory promoting buytoletmortgages.co.uk more should always get you a higher ranking for that term than lml.co.uk

    Im no SEO expert tho!!

    Grant
     
  4. aqls

    aqls Well-Known Member

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    Hi grandin,

    First, there are some differences between the sites.
    a) some of the text and meta tags are different e.g.:
    <META content="Landlord Mortgages Buy To Let property" name=description>
    on lml.co.uk
    and
    <META content="Landlord Mortgages provide all types of mortgages for landlords and their property" name=description>
    buytoletmortgages.co.uk

    In other words you describe that your site offers mortgages in the second version, which may alter google's opinions

    b) they are hosted on different types of server
    zeus for lml
    apache for buytoletmortgages.co.uk

    Can't see why this makes any difference only that their settings and filters may be substantially different too

    c) the domains were registered at different times
    Feb 99 against April 99
    One would have thought that that would favour the earlier domain but for this search term it doesn't.

    d) they have been promoted differently, at least lml is much better promoted than buytoletmortgages it has many more back links and much higher representation across the net

    As a summary look at:
    http://www.googlefight.com/index.php?lang=en_GB&word1=lml.co.uk&word2=buytoletmortgages.co.uk

    Also look at hotbot backlinks etc (acorn provides tools) and you'll see that lml is much better represented.

    Again you would have thought that this would have favoured lml generally but not necessarily for that term.

    All these things help explain why lml has a higher overall page rank than buytoletmortgages.

    It also explains why lml are top of the yahoo search (#1) under buy to let mortgages (well done).

    Google, however, have many ways of ranking a site, and some of it involves how specific your site relates to a term.

    The mere fact that lml has many incoming links that are not specifically "buy to let mortgages" may confusingly dilute its exact relevance to the term.

    and also the fact that:
    e) buytoletmortgages has the search term in the domain.

    helps this domain in this context.

    However, remember that google's algorithms have been built up and changed for years and rely on some pretty obscure neural networks to determine which factors make it in the ranking stakes, and it changes on every update. Noone can tell you anything definitively, only their experiences, of which yours is a valid contribution.

    -aqls-
     
    Last edited: Jun 30, 2006
  5. philipp United Kingdom

    philipp Active Member

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    This is the first time I've seen anyone suggest they use artificial neural networks. Can you provide a reference for this please?

    Thanks,

    P.
     
  6. rob

    rob Founding Member

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    Google has outlined their advanced techniques, including non-human 'real live intelligence'.

    There is further info on the google website here
     
  7. grandin United Kingdom

    grandin Well-Known Member

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    very good

    very clever, thanks for the feedback.....i did forget to say lml is top for its company name ie. landlord mortgages even though my competitors are trying to nosie in on our name....so as you say page rank maybe for landlord mortgages and very little for buy to let or buy to let mortgages ...saying that must look at this yahoo thing cause did know that!!

    cheers
    lee
     
  8. BFTUK

    BFTUK Active Member

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    Lee,

    Page rank means very little. As an example you imagine you have two incoming links to your site.

    One if from a site with a PR5 and uses the text www.buytoletmortgages.com

    The other has a PR0 but uses the Anchor text Buy To Let Mortgages

    Your domain will achieve a PR4 at the next update from having the link from the PR5 site but in terms of your search position for the keyphrase Buy To Let Mortgages, the PR0 link is much more useful.

    Don't get hung up on Page Rank, it means very little.
     
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