CAMBRIDGE, Mass.--Sedo, the leading online domain marketplace, and .CO Internet S.A.S., the registry operator for the .CO top-level domain (TLD), today announced Lonnie Borck from B52 Media and Uri Kerbel from Bookmarks.com have both won the historic e.CO charity domain auction with the final bid of $81,000. All proceeds from the e.CO auction will go to a charity selected by the buyers and approved by .CO Internet, which will remain anonymous per the buyers’ request. “The e.CO auction not only marks the very first .CO domain auction in the industry, but signifies a new era for Internet users as it opens so many new doors for just about anyone looking to expand their brand online” In support of the highly anticipated introduction of the .CO TLD, the e.CO charity auction was held live at this week’s Internet Week conference in New York City. The last hour of bidding, which concluded at 4:10 pm EDT on Thursday, June 10, was also simulcast at both the Internet Retailer (Chicago) and TRAFFIC (Vancouver) shows. Over 10 countries were represented, and over 20 people bid on the domain name which is a record number for any single domain auction. “The e.CO auction not only marks the very first .CO domain auction in the industry, but signifies a new era for Internet users as it opens so many new doors for just about anyone looking to expand their brand online,” said Kathy Nielsen, director of sales at Sedo.com. “Many individuals and organizations have significantly benefitted from investing in a domain name strategy to support their branding initiatives, and we look forward to seeing how B52 Media and Bookmarks.com will take advantage of this truly unique opportunity.” “The e.CO auction exceeded all of my expectations, underscoring the level of excitement around the launch of .CO,” said Juan Diego Calle, CEO of .CO Internet S.A.S. “B52 Media and Bookmarks.com now have the rare opportunity to own one of the most valuable pieces of Internet real estate ever to come available on the market.” e.CO is one of the shortest, most meaningful domain names in the world, making it one of the most rare and highly valuable domain names on the market. To learn more about .CO and the e.CO auction, please visit: www.e.co. About .CO .CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. .CO Internet was formed by a strategic venture between Arcelandia S.A. and Neustar, Inc. The .CO domain offers individuals and businesses a truly global, recognizable and credible option in branding their online presence. Thanks to leading-edge technology, enhanced security and unprecedented rights protections for trademark owners, the .CO domain is poised to become the world’s next premier web address. For additional information, please visit www.COinternet.co.