Buy It Now is now £395 (originally £495) It's the word Hotel, with the word Pool on the end! I don't think the exact matches are too exciting, but of course most people will add a location to their search - so create a webpage for each city/town, plonk the name in your webpage URL... Could be aimed at three target markets: * people looking for a hotel with a pool to stay at. * people with a hotel looking for someone to fit/fix a pool so they attract more guests. * people looking for a hotel with a pool and a dayrate for using it, as they're generally nicer than council pools and more welcoming than private gym pools. or some combination thereof. If I carry on spelling out what could be done with it I'll get second thoughts and sit on it to develop some day maybe. So let's stop here, shall we? HotelPool.co.uk, £395 BIN or sensible offers considered.