We often look at the PPC results in Google for particular searches and, if they are relevant, enter that term for our Sedo parking pages. However, the results that appear are rarely like the ones in Google. How does it all work? Also, bizarrely, it seems to be the case that the longer the search term, the more PPC results that appear on our landing pages. To use a made-up example, 'cheap flights' will result in fewer listings that 'cheap discount flights uk'. One of the Sedo staff members kindly offered to create search terms for our parking pages and I noticed the search terms he entered were often four words. Any tips would be welcome Thank you.