Domain Manage

How do I put a value on my domain name - future.co.uk

Discussion in 'Domain Appraisals' started by deutsch, May 12, 2010.

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  1. deutsch

    deutsch New Member

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    Hi All – my first post :)

    I am the long term owner of future.co.uk and receive many offers for the domain every week.

    Whilst I’m not here looking to sell or sell in general, I’d value your expert knowledge as to how I would put a value on this domain. The highest offers I’ve received have been in the mid xx,xxx region and makes me wonder how a value can be realised.

    If I was to consider selling in the future, where would be the best place to start as I have zero knowledge in this field.

    I guess that future.co.uk is a good generic name which can be adapted for every type of business so does this attract a premium.

    Many thanks and best regards,
    Mark
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. doodlebug United Kingdom

    doodlebug Well-Known Member

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    First of all well I'd like to say lucky you ;)

    Sedo is the main and long established domain trading platfrom, they take 10% though, you could enter it into one of their premium auctions however I would personally sell it myself, just contact the people who contacted you and get them to outbid each other.

    If I owned future.co.uk and was offered mid £xx,xxx I would probably have sold it by now :cool:

    Check out Sedo
     
  4. anthony United Kingdom

    anthony Well-Known Member

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    A certain publishing company springs to mind.
     
  5. namealot United Kingdom

    namealot Well-Known Member

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    When you say realised not sure what you mean do you mean sale started finished and monies paid as that’s my interpretation of the word…? If you’re looking for an appraisal there is a section on here for those....
     
    Last edited: May 13, 2010
  6. invincible

    invincible Well-Known Member

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    If the domain name generates next to no income and there is no obvious, and easily implementable way for it to begin doing so, then it's worth what someone else is willing to pay for it provided you wish to sell for that amount. This might appear obvious but it often needs to be stated. :)

    If someone once offered you £50,000 for example, then if that buyer is still wishing to give you that amount, today, for it then it's worth that, assuming (a) nobody else is offering you a greater amount, and, (b) you wish to sell it for £50,000 (you might feel that you simply don't need £50,000 and would rather keep the domain name.

    Sedo.co.uk is an easy way to sell domain names but not necessarily the best. You might wish to approach prospective buyers directly but you'd need to determine who they might be and make an appropriate approach, after obtaining relevant legal advice. The latter would ensure you wouldn't potentially compromise your situation in relation to a third party who might have rights over terms related to the domain name.

    Otherwise, sit, wait and when you get offers think about them. You are clearly under no obligation to sell this domain name. However you need to decide how much its worth to you and how long you are prepared to hold out for that amount in the face of on the table offers. Your situation may also change.
     
  7. Pred United Kingdom

    Pred Well-Known Member

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  8. warning_uk United Kingdom

    warning_uk Active Member

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    Just my view, but I'd say that mid xx,xxx is a very good offer for this domain..

    If you could use the money, I would capitalise now.

    If the laws on domain names change (as they can sometimes) you may find yourself subject to a claim from a copyright owner. You're safe at the moment with such a generic, but who can say how the laws will change?

    There's also a chance that the whole domain name system may become obsoleted (somehow) or totally fragmented (eg the creation of many many more top-level-domains) before you get a better offer.

    I had a generic short-one-worder and was happy with £10,000 a few years years ago. Sure, I could have held on for a better offer, but I got a nice kitchen out of it, and bought THESAMENAME-uk.co.uk for 6 quid ... nearly as good :)

    A lot of domainers seem to be holding onto their domains for some magic time in the future when they will be worth ten times more than they are now. There are doubts in my mind that we'll ever get there :) And, humans being largely human, will always have wanted a little bit more than they got, however much that was...

    D
     
  9. suzi United Kingdom

    suzi Active Member

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    Is the clue in your user name?!
     
  10. warning_uk United Kingdom

    warning_uk Active Member

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    Not on this occasion, no :)
     
  11. philiporchard United Kingdom

    philiporchard Well-Known Member

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    I guess it's worth what someone else willing to pay, but may be worth more to you than anyone else, in which case you end up holding onto it.

    If you're not a trader, then I'd probably start looking for end users. If it was me, I'd sell at 5 figs, assuming I made a decent profit. IMHO.
     
  12. xrachx United Kingdom

    xrachx Active Member

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    If you would like a contact within the certain publishing company who deals with legal/rights so therefore deals with all the domains, feel free to PM me ;)
     
  13. fish United Kingdom

    fish Well-Known Member

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    way off topic I but I used to sell sandwiches to certain guy named Chris when he had his office in a basement office in Bath & had one other staff member. I watched his business grow (and moved on to selling lots more sarnies & buffets for his young and hungry crew). The difference was he sold his co for a zillion times what I sold my sandwich business ... It was inspiring to see something grow to a multi million business from what was a very small outfit.
     
  14. RSK3000 United Kingdom

    RSK3000 Active Member

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    This is a nice name with a lot of value.

    The value comes from the fact that is is easy to remember and a company can build a brand around it.

    This is the sort of thing I think that consultancy firms, marketing firms and even gambling / casino business might go for and many, many more....

    There is also the Futures financial market - so there is a good fit there.

    So, taking all this into account, I think there is a market for a name like this.

    I would hold on for the time being. I am not an expert, but in my opinion I think its too generic for any company to have a claim on it. Also consider leasing options and joint ventures as alternatives to selling.
     
  15. deutsch

    deutsch New Member

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    Hi Gents

    Thank you so much for all your valued comments and suggestions.

    As pointed out, I posted in the wrong thread so will shortly start a new thread in the Domain Appraisals section and answer all comments there. I will title the thread exactly the same ;)

    Once again many thanks to all,
    Mark
     
  16. rjs_essex United Kingdom

    rjs_essex Well-Known Member

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  17. deutsch

    deutsch New Member

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    Hi all

    Firstly I’d like to answer the previous responses which have been much appreciated after the forum moderators moved my post to the correct place:

    Many thanks ... I’ve owned the domain pre-Nominet days dating back to the mid 90’s when I guess domain names and the internet were not really viewed by many as an important marketing and shop-window tool.

    WOW – 10% does seem high but guess everybody needs to make a living!

    I guess they would :lol:

    What I mean is how does somebody put a value or guide price to a domain. Due to the increase of interest from companies and individuals in recent months and offers put forward to me which I in large simply ignore, contributed to me finding and ultimately joining this forum from interests sake (and what a great place).

    Previously I had never come across domain auctions, brokers etc until a quick Google search just out of simple curiosity. This opened up all kind of new and interesting topics to read and vids to watch on YouTube etc but most focused on the .com domain. I then found domainprices.co.uk and was shocked when looking at what cruises.co.uk sold for. I was then even more astonished to learn that most do not really value a .net domain and would rather have a country specific if the .com was not available.

    Regards Cruises.co.uk - how was a price like that realised and can it really pay back the buyer rapidly? I do understand that from an SEO standing point more people will search for Cruises over cruise, but hell I bet that previous domain owner was happy.

    Yes that’s why I’ve moving the original post so thanks for the pointer.

    Correct and I do not need to sell nor am I hear to do so but I guess everything has it’s prices.

    I agree with you regards Sedo.co.uk and a direct approach could be far more beneficial.

    Regards time well using the term “sit on it” really has not been the case as I’ve used (still do) the domain as an integral part of my business but circumstances have changed and my main business is now located in Switzerland. I now use future.co.uk to service the good clients I wish to keep on a sole trader basis after dissolving my LTD company which was no longer required for me.

    Thanks for the head up and hence this new/moved thread.

    Not to myself it’s not as I’m in a fortunate situation where by I do not need to sell.

    Yes laws can change and do but with the domain being as generic as it is and a word from the English dictionary, I guess nobody can claim ownership of the term/word/name or having invented it – correct?

    I very much doubt that the domain name system will radically change ... I guess Like telephone number, more digits added or in the domains case, more extensions will become available as we have seen increasingly over the last 10 years or so. Here’s hoping not anyway, but a valid point none the less :)

    I believe that Google in particular and other search engines actually views “domain vintage” as a benefitting factor. Also heard there is some SEO benefits over dedicated IP addresses verse shared IP’s holding more weight (I love to hear more on this one and the theory behind).

    Again, agreed as everthing is worth what somebody is willing to pay. Having said that, a property does not go on the market with a price tag that says “what do you want to pay for my property” and I read that domains are in part now refered to as Internet Real Estate?

    I’m not a trader. My catch 22 is that I’m now involved in a business which has little use for the domain nor is that company based in the UK. I’d love to do something with the domain name but time also is a huge limiting factor (at this moment of time).

    I actually removed all of my back link from clients sites a couple of months back and re-pointed to a new domain. This was a poor move on my part as my PR dropped from 6 to 1 which I thought was very impressive for a single page site :) I guess that can easily be reversed again and the site mainly gets “type in traffic” rather than click throughs from SERP’s as I’ve never really bother to develop the site further in recent years.

    Thanks but this is not what I'm looking for.

    LOL

    I read this with interest and have never thought about domain rental nor heard it exists so a completely new concept for me ... Is this a new trend and is this method practiced much? Also interested to learn more about possibly developing the site with a third party. Hell I get so many requests just for banner/text links in the region of 40+ a week so guess that could be a good little earner for very little work. I sent you a PM

    I agree, holding on is the best policy as from what I have seen with my limited searching over the last couple of days, it appears that the domain market is far from as buoyant as it was say back in 2008.


    Thanks all for the comments,
    Mark ;)
     
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