http://www.wired.com/news/technology/internet/0,71229-0.html With rising fraud in google's model, is there going to be an about turn in this area? Could we see displacement of the PPC model with a hybrid model that takes into account actual sales and drive customer acq cost to a tangible amount of the actual revenue of the advertiser. 1. How will this impact the bidding process for keywords? 2. Will domainers suffer? Do we harvest traffic that is often of little value...people hitting a parking page and then simply clicking links without thinking. Which currently generates revenue for domainer but not sales for advert?? 3. Will this bias the value of some domains? Will type-o's still hold the same appeal? 4. It has been reported that sites like plentyoffish.com can generate and have generated $1M in adsense revenue in 2 months. I wonder how much of this advertising spend actually yields any sales for the underlying businesses advertising... I think that a sales based model or new google model is the way forward for the future. Advertisers will eventually get tired of the increasing level of click fraud and lack of sales and move on... What if one can find information from 'your' website without actually visiting it? This leads to interesting possibilities and perhaps will increase the value of domains that are common keywords or brands or product identifiers.... Just thinking out aloud here...what do other people think?