I'm feeling guilty. Last night on Jonathan Ross a web site address was miss-quoted. So today I've had 480 type ins, but very few clicks. I've changed the keyword and now I'm getting 20% clicks. Great, but I know that they are all irrelevant. It's tricking the punters and the advertisers. There must be a way of selecting truly relevant links. In the long term that's the only way this scam will survive.