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LingerieFan.co.uk - Lingerie Retail Site Review Please

Discussion in 'Website Reviews' started by accelerator, Dec 11, 2009.

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  1. accelerator United Kingdom

    accelerator Well-Known Member

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    Hi All

    Your thoughts on my lingerie site would be welcome.

    I try to add any celebrities that are endorsing lingerie products, e.g. names in the past have been Louise Redknapp for Triumph and Mel B for Ultimo, so please let me know who I've missed out as I'm sure there are lots that need to be added.

    Thanks and rgds
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. dashu1 United Kingdom

    dashu1 Well-Known Member

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    Can I give you my constructive criticism - and this is meant to be constructive, so please don't take it personally.

    Firstly I really don't like the template or the layout.

    It looks spammy and just like an affiliate site - the first things you see are a flashing banner in the top right, a banner in the top middle, and a banner in the top left.

    Then you see a gigantic mobile phone ad (why - surely people coming here are looking for lingerie, not phones?)

    Then you see the womans face and the "we've found the best sites for you."

    I think the problem with this is that people aren't coming to your site "so that you can find the best sites for them", they're coming to your site to see some nice lingerie - what you're essentially saying is "we think these sites are better than ours so hit your back button and go somewhere else" - it just looks and feels like an affiliate site, and I think people don't like affiliate sites.

    I think a better slogan in that box would be to get rid of the womans face (which has nothing to do with anything) and put something like "find even more hot/sexy/fantastic/glamourous/beautiful lingerie at these stores" - I think that gives you a better chance of someone actually clicking one of them.

    I'd then get rid of the banners at the top and replace them with some good images of nice lingerie, get rid of the mobile banner and widen the page, and move the images of the lingerie from below the fold to the top so that as soon as people land on the site they see what they want.

    I'd put lots of lingerie on the site, doing a review or description of the different lingerie with good clear photos, and also rewrite that first chunk of text - I think you've tried to cram "lingerie" in there too many times - it doesn't read naturally, it reads like spam.


    I hope that isn't too bad, you can have a go at ripping my 3gphone site to shreds now :)
     
  4. accelerator United Kingdom

    accelerator Well-Known Member

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    Thanks for the feedback, I think you have some very good points. The template is an ultra-simple template that I use across all my sites. My main aim is to get a visitor to click on a link quickly, that's why I have all the links, and yes, it does look unashamedly like an affiliate site. If I ever get the time it would be interesting to implement some of your suggestions and test the conversion rate, but as this isn't one of my main sites I don't think I'll be able to do that in the near future.

    Thank you for your comments, I'll take a look at your phone site now. :cool:

    Rgds
     
  5. springer United Kingdom

    springer Active Member

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    This is a great example of a lingerie site, imo: The Bras Website - Bras.co.uk

    Your sites give good value in terms of content, but I do think there are too many banners - as soon as the site loads I got a little confused as to where to look first.

    Do you find your sites convert well?
     
    Last edited: Dec 12, 2009
  6. accelerator United Kingdom

    accelerator Well-Known Member

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    Regarding the number of banners, I agree with you. I just joined the Myla Lingerie Programme yesterday, so I thought, hey, these are nice banners, and I just whacked some more on!

    Re conversion, on average it's around 1 sale in 100 visits, although some of my sites convert much better than others. I find it depends on my content rather than the template.

    Rgds
     
  7. springer United Kingdom

    springer Active Member

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    Sounds about average, which is ok. Maybe concentrate on getting sites up in the search engines to increase visitors.

    Maybe create more pages too - perhaps based on the keywords people are using in search engines to get to your site. On one of my sites I have a 600-word home page where I was ranking 5th in google for a particular keyword (not the main site keyword). I then created a 200 word page around that keyword and now I rank 4th for that page and 5th for the homepage - increasing the chances of someone reaching my site.
     
  8. accelerator United Kingdom

    accelerator Well-Known Member

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    Thanks, yes I will be adding more pages to the site gradually, mainly based around any celebrities who choose to endorse lingerie.

    Rgds
     
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