Scenario: The client has an underperforming .co.uk website that cannot be improved (SEO) because it is a crappy CMS that has limited editing capabilities. All the sales are done through this site, products are auto updated, payments processed...e.t.c, so no desire to get rid of it. Plan: Build a new site on .uk that acts as a shop front to .co.uk linking to the pages/products on the .co.uk The content will not be duplicated. Looking at the competition, ranking the .uk above the .co.uk shouldn't be a problem, but what are the possible implications of doing this? Surely google has to treat both sites as separate entities, so I guess the two sites will be competing for SERPS, but this in itself is not really a problem as long as the new one ranks higher. Would like to hear opinions on this, especially from SEO experts.