Domain Manage

LittlewoodsDirect.com changing its name to Very.co.uk

Discussion in 'Domain Research' started by Rob_F, Jun 29, 2009.

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  1. Rob_F United Kingdom

    Rob_F Well-Known Member

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    LittlewoodsDirect are rebranding as Very.co.uk. Littlewoods is aiming to appeal to a younger online customer base and will launch a new website Very.co.uk aimed at female shoppers aged between 25 and 45 with young families. The website is due to go online in a few days time.

    Nice to see big companies like Shop Direct starting to recognise the value of using short, memorable domains when creating brands.

    Comments?

    - Rob
     
  2. Domain Forum

    Acorn Domains Elite Member

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  3. dtm

    dtm Active Member

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    Why don't they use www.co.uk ;)

    On a more serious note, At least they are branding a domain name into their business. Will be interesting to see how much they will spend on promotion and their methods, Since there isn't even a holding page nor is it included in google
     
  4. retired_member21

    retired_member21 Retired Member

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    All I know is the white label website system they use on littlewoods/woolworths is pretty shocking SEO wise so don't really see them dominating that many verticals until they fix their problems
     
  5. Rob_F United Kingdom

    Rob_F Well-Known Member

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    It's going live on the 5th (see littlewooddirect.com, at the bottom of the homepage). Wolff Olins is supposedly working on the rebranding. A marketing campaign is launching in September.

    - Rob
     
    Last edited: Jun 29, 2009
  6. ratboy United Kingdom

    ratboy Well-Known Member

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    I'd say they were having trouble with cybersquatters.

    Littlewoods Direct - The Official UK Website

    "The official UK website" etc

    The other spellings are all ad pages.

    Good news for generic holders, another top brand using a generic.
     
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  7. invincible

    invincible Well-Known Member

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    Does anyone have the full history of the "very.co.uk" domain name? I am aware that it was owned by "DOMAINSDELUXE.COM" in late 2004 but I have no idea how many times it changed hands since then.
     
  8. aZooZa

    aZooZa Well-Known Member Exclusive Member

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    You'll maybe have to query sources that are breaking Nominet's current rules.
     
  9. retired_member6

    retired_member6 Banned

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    I dont like the name myself, surely they could have come up with something better?
     
  10. devolution

    devolution Active Member

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    At least the Pet Shop Boys will be Very happy...

    [​IMG]
     
  11. kass

    kass Banned

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    This is great news to Generic domain names owners :D;)
     
  12. invincible

    invincible Well-Known Member

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    Last edited: Jun 29, 2009
  13. accelerator United Kingdom

    accelerator Well-Known Member

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    I give this a very big thumbs up. Perfect for their target market, and like you say, short and very memorable. From being on the Littlewoods Direct affiliate programme I get the impression Littlewoods are taking the internet pretty seriously and this domain name is a big step in the right direction.

    Rgds
     
  14. foz

    foz Well-Known Member Exclusive Member

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    wwwvery & cery
     
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