This could have been posted in both affiliate marketing and contextual advertising, both are appropriate, but I've stuck it here for general purposes. We have a large and popular music fansite that has tracked the career & rise of one of the UK's best known groups (the lead singer is married to a well known redhead US actress, and they name their kids after fruits). It's a global site and the leader in the niche. Up to now it's been monetised using google adsense. But adsense revenue has plummeted in recent years - for everyone using adsense not just us - to the point that it's not close to covering costs. So, ideas for monetising the site? Thought about amazon products, related affiliate products, ticket sales ads. Even begging letters!